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10 strategies and tactics for Fundraising Manager

What is Fundraising Manager strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Fundraising Manager strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Fundraising Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Fundraising Manager strategy examples

You will find in the next section many different Fundraising Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for generating resource mobilisation for NETFUND

  • ⛳️ Strategy 1: Develop partnerships with key stakeholders

    • Identify potential strategic partners in the public and private sectors
    • Arrange meetings to discuss mutual objectives and benefits
    • Draft and finalise partnership agreements with defined roles
    • Organise joint events to demonstrate collaboration
    • Evaluate partnerships regularly for effectiveness
    • Align partnership goals with NETFUND's vision
    • Create a dedicated team to manage partner relations
    • Leverage partner networks for wider reach
    • Share success stories with partners to strengthen ties
    • Develop a partner recognition programme

  • ⛳️ Strategy 2: Implement a diversified fundraising strategy

    • Conduct a fundraising audit to assess current methods
    • Identify and approach potential grant-giving organisations
    • Develop a robust online fundraising platform
    • Design tailored campaigns for different donor segments
    • Utilise social media to engage a wider audience
    • Host regular fundraising events both online and offline
    • Create a subscription-based model for regular donations
    • Promote tax incentives related to donations
    • Engage with community influencers to boost fundraising
    • Measure and analyse fundraising outcomes quarterly

  • ⛳️ Strategy 3: Enhance visibility and communication

    • Develop a comprehensive communication plan
    • Redesign the NETFUND website for clarity and accessibility
    • Produce regular newsletters detailing achievements and goals
    • Engage media outlets with press releases about key milestones
    • Increase the use of visuals and storytelling in communications
    • Conduct workshops and seminars to raise awareness
    • Utilise social media for real-time updates and interaction
    • Implement feedback mechanisms to understand stakeholder needs
    • Foster a NETFUND ambassador programme
    • Establish metrics to assess communication effectiveness
resource-mobilisationpartnershipspartnership-managerfundraising-coordinatorcommunications-teamfundraising-team
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Strategies and tactics for providing Food and Water to the Needy

  • ⛳️ Strategy 1: Partner with local organisations

    • Identify local charities and NGOs focused on hunger and water scarcity
    • Reach out to potential partners and set up meetings to discuss collaboration
    • Draft partnership agreements outlining roles and responsibilities
    • Organise joint food and water distribution events
    • Utilise partner networks to identify needy areas and individuals
    • Coordinate logistics for delivering supplies through partner resources
    • Develop a volunteer programme for collaborative initiatives
    • Evaluate the impact of partnerships regularly through feedback and reports
    • Expand partnership network by including more organisations over time
    • Renew partnership agreements annually based on efficacy evaluation

  • ⛳️ Strategy 2: Leverage fundraising and donations

    • Create a crowdfunding campaign to raise awareness and funds
    • Organise fundraising events such as charity runs, dinners, and auctions
    • Reach out to businesses for potential sponsorships
    • Set up online donation platforms linked to social media
    • Develop information materials showcasing the cause and impact
    • Establish partnerships with companies for donation matching schemes
    • Launch a recurring donation initiative with easy signup options
    • Track and manage all fundraising proceeds transparently
    • Acknowledge and appreciate donors through public recognition
    • Regularly update donors on progress and how their contributions are used

  • ⛳️ Strategy 3: Establish a sustainable supply chain

    • Identify reliable suppliers for bulk purchasing of food and water
    • Negotiate long-term contracts for consistent supply and better rates
    • Develop a mapping system to efficiently plan distribution routes
    • Train staff on efficient inventory management practices
    • Implement a tracking system for the distribution of supplies
    • Establish storage facilities complying with safety standards
    • Engage local farmers for fresh produce through a buy-back scheme
    • Utilise technology to optimise supply chain management
    • Plan resource allocation based on demand forecasts
    • Review supply chain practices regularly for improvements
fundraisingpartnershipscommunity-coordinatorsupply-chain-managerlogistics-teamfundraising-team
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Strategies and tactics for implementing a fundraising and event strategy

  • ⛳️ Strategy 1: Develop a comprehensive fundraising calendar

    • Research potential fundraising events best suited for your audience
    • Set timeframes for each fundraising activity throughout the year
    • Coordinate with stakeholders to align on event dates
    • Include diversifying fundraising events to reach different audience segments
    • Create a plan for pre-event, event, and post-event communications
    • Estimate projected revenue for each event
    • Determine necessary resources and budget for event execution
    • Assign responsibilities to team members for each event
    • Set attendance and fundraising goals for each activity
    • Evaluate outcomes after each event to improve future planning

  • ⛳️ Strategy 2: Identify and engage key sponsors and partners

    • Create a target list of potential sponsors and partners
    • Research the values and interests of each potential partner
    • Develop a sponsorship package with various levels of participation
    • Reach out with a customised pitch that aligns with their interests
    • Leverage existing relationships for introductions and support
    • Negotiate mutual benefits, including brand visibility and networking opportunities
    • Secure sponsorship commitments and formal agreements
    • Maintain open communication and regular updates with sponsors
    • Recognise and thank sponsors publicly in communications and at events
    • Discuss ongoing partnership possibilities post-events

  • ⛳️ Strategy 3: Maximise attendee engagement and participation

    • Utilise social media and digital marketing to promote events
    • Implement early bird registration incentives to boost attendance
    • Create engaging content such as speaker sessions or entertainment for events
    • Encourage participant interaction through interactive activities or competitions
    • Develop a seamless check-in process for events
    • Send reminders and updates to registered attendees leading up to the event
    • Provide networking opportunities during events for participants
    • Offer personalised experiences such as VIP packages or exclusive access
    • Collect real-time feedback to improve attendee experience
    • Follow up with participants post-event with thank you messages and future event information
fundraisingengagementevent-plannerrelationship-managermarketing-teamsponsorship-team
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Strategies and tactics for organising a community food drive

  • ⛳️ Strategy 1: Engage the community

    • Reach out to local community leaders and organisations to collaborate on the food drive
    • Use social media platforms to spread awareness about the food drive initiative
    • Create and distribute flyers in high-traffic community areas such as schools and libraries
    • Organise a community meeting to discuss the importance and logistics of the food drive
    • Identify and reach out to potential sponsors or donors who could contribute
    • Set up a communication channel for updates and queries from community members
    • Develop a promotional campaign to encourage community involvement and donations
    • Coordinate with local media outlets to cover the event and increase visibility
    • Recruit volunteers from the community to assist with the food drive logistics
    • Thank participants publicly via community platforms to strengthen future engagement

  • ⛳️ Strategy 2: Efficient collection and distribution

    • Select a centralised location for food collection to maximise convenience
    • Set clear collection dates and times for contributors to drop off food donations
    • Provide a list of essential food items required to potential donors
    • Arrange transportation logistics for collecting and delivering food items
    • Coordinate with local food banks and shelters for possible partnerships
    • Set up a system for monitoring and inventorying donated food items
    • Create roles and responsibilities for volunteers to ensure smooth operations
    • Establish collection and sorting stations to organise donated items effectively
    • Label and package food items into boxes based on essential food categories
    • Develop a delivery plan to distribute food boxes to individuals in need

  • ⛳️ Strategy 3: Secure resources and funding

    • Identify potential grant opportunities for funding the food drive
    • Create a budget planning document detailing expected expenses and funding needs
    • Reach out to local businesses for in-kind donations such as food or packaging materials
    • Set up a crowdfunding campaign to raise monetary donations from the community
    • Prepare a sponsorship proposal to appeal to potential business partners
    • Organise a fundraising event to gather additional resources and increase awareness
    • Collect testimonials from previous beneficiaries to support funding requests
    • Establish a partner recognition program to incentivise contributions
    • Develop a detailed report post-food drive to share with sponsors for transparency
    • Continuously update partners and funders on progress and impact created
community-engagementresource-allocationvolunteer-coordinatorfundraising-managerevent-planning-teamlogistics-team
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Strategies and tactics for increasing Fundraising for Charity NGO in Malaysia

  • ⛳️ Strategy 1: Launch an educational scholarship programme

    • Identify local students in need of educational support
    • Develop partnerships with local universities and colleges
    • Create a scholarship fund within the NGO
    • Promote the programme through social media and local press
    • Host fundraising events specifically for the scholarship programme
    • Engage with local businesses for sponsorship
    • Set up an online donation platform for the scholarship fund
    • Develop success stories of beneficiaries to share with donors
    • Utilise alumni networks to garner support
    • Regularly report on the programme's impact to stakeholders

  • ⛳️ Strategy 2: Organise technical and TVET skills workshops

    • Identify key technical and vocational skills needed in the region
    • Form partnerships with vocational training centres
    • Recruit skilled professionals to volunteer as instructors
    • Create a schedule for monthly workshops
    • Target local youth and unemployed individuals for participation
    • Seek sponsorship from local technology firms
    • Publicise the workshops through community channels
    • Collect participant feedback for continuous improvement
    • Showcase workshop outcomes to potential donors
    • Host an annual skills exhibition to demonstrate acquired skills

  • ⛳️ Strategy 3: Develop a community economic empowerment initiative

    • Conduct a needs assessment to identify community challenges
    • Create a proposal for a community-focused economic programme
    • Engage local government and NGOs as partners
    • Source funding from local and international grant bodies
    • Develop micro-financing options for small businesses
    • Organise training sessions on financial literacy
    • Implement a mentorship programme with successful local entrepreneurs
    • Schedule community workshops on sustainable business practices
    • Monitor and evaluate the economic impact on participants
    • Publish success stories to encourage further funding and support
fundraisingeducationprogram-managerfundraisermarketing-teampartnership-development-team
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Strategies and tactics for establishing a hydrographic department

  • ⛳️ Strategy 1: Conduct a feasibility study

    • Identify key objectives and benefits of the hydrographic department
    • Research best practices from similar organisations worldwide
    • Evaluate current hydrographic capabilities and gaps within SMSA
    • Assess financial and human resource requirements
    • Engage relevant stakeholders for input and feedback
    • Analyse potential risks and mitigation strategies
    • Prepare a comprehensive feasibility report for decision-making
    • Seek approval from the SMSA board for the feasibility study
    • Develop a communication plan to share findings with stakeholders
    • Set a timeline for the implementation of recommendations

  • ⛳️ Strategy 2: Secure funding and resources

    • Identify potential funding sources including government grants and partnerships
    • Develop a detailed budget plan outlining necessary expenses
    • Prepare grant applications and funding proposals
    • Create a resource allocation plan for human and material needs
    • Engage with local and international partners for resource sharing
    • Set up a fundraising team to explore additional financial opportunities
    • Negotiate with vendors for equipment and technology procurement
    • Ensure compliance with financial regulations and reporting requirements
    • Evaluate and track use of funds to maintain financial integrity
    • Schedule regular funding reviews to assess and secure resources

  • ⛳️ Strategy 3: Build organisational structure and capabilities

    • Define roles and responsibilities within the hydrographic department
    • Recruit specialised personnel with expertise in hydrography
    • Develop training programmes to enhance staff capabilities
    • Establish collaborative partnerships with educational institutions
    • Invest in hydrographic data collection and management tools
    • Create standard operating procedures for departmental operations
    • Set key performance indicators to measure department performance
    • Implement a quality assurance programme for hydrographic output
    • Launch a knowledge-sharing platform for continuous improvement
    • Host workshops and seminars to promote hydrographic awareness
feasibility-studyresource-allocationproject-managerfinancial-analystfundraising-teamrecruitment-team
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Strategies and tactics for building Donor Relations and Encouraging Giving

  • ⛳️ Strategy 1: Engage donors consistently

    • Create a daily donor engagement schedule to maintain regular communication
    • Send personalised thank-you notes to recent donors every day
    • Call at least one donor daily to update them on the impact of their contributions
    • Set time aside daily to engage with donors on social media platforms
    • Write a daily blog or newsletter update focusing on donor stories and accomplishments
    • Highlight donor contributions on a weekly basis in your organisation’s communication channels
    • Host a weekly virtual coffee with donors to foster informal connections
    • Use daily reminders to keep track of donor anniversaries and birthdays to acknowledge them
    • Identify and research a potential major donor every day
    • Update donor database records daily for accurate and effective donor tracking

  • ⛳️ Strategy 2: Promote consistent giving through clear value communication

    • Develop daily content that highlights how donations are utilised effectively
    • Schedule a daily post on social media focusing on current funding needs
    • Email a weekly update to donors detailing project impacts and invitations for further support
    • Create and send a daily fact-focused message highlighting the positive outcomes of donations
    • Organise short virtual tours of funded projects and invite donors to attend
    • Share infographics or visuals that convey impact statistics with donors weekly
    • Plan and draft daily donor spotlights to showcase ongoing relationships and partnerships
    • Brainstorm ideas daily for new value-added experiences for donors
    • Develop a monthly calendar of events dedicated to different aspects of donor engagement
    • Track and report on donor engagement efforts and successes weekly

  • ⛳️ Strategy 3: Build a robust donor community

    • Establish a daily routine of connecting donors with one another via an online platform
    • Facilitate daily donor input and feedback sessions to gather suggestions and experiences
    • Create a daily recognition programme to highlight donor contributions and impact
    • Organise monthly donor appreciation events and start planning one today
    • Develop a loyalty programme that rewards consistent donors and initiate it today
    • Launch a monthly donor referral programme to encourage existing donors to bring in new supporters
    • Start a virtual donor ambassador programme encouraging donors to share their experiences
    • Develop a daily motivational message to share with donors to increase engagement
    • Host a monthly webinar series designed to educate donors about your organisation's work
    • Analyse daily feedback and adapt strategies continuously to strengthen the donor community
donor-engagementconsistent-givingdonor-relations-managercommunications-specialistfundraising-teamdonor-relations-team
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Strategies and tactics for fundraising for the African Astronomical Society

  • ⛳️ Strategy 1: Develop a robust online presence

    • Create an engaging and informative website with a donation page
    • Utilise social media platforms to raise awareness and encourage donations
    • Implement a regular blog update schedule featuring society achievements and stories
    • Launch monthly fundraising campaigns via email newsletters
    • Collaborate with influencers in the astronomy community to promote fundraising efforts
    • Implement a 'donor wall' on the website to acknowledge contributions
    • Provide downloadable resource materials to showcase the society's impact
    • Engage followers with live webinars or virtual events featuring society members
    • Utilise Search Engine Optimisation (SEO) strategies to increase website traffic
    • Share testimonials from beneficiaries to create emotional connection with donors

  • ⛳️ Strategy 2: Engage with corporate sponsors and partners

    • Identify potential corporate sponsors interested in astronomy or education
    • Develop sponsorship packages with clear benefits tailored to different levels of partnership
    • Reach out to companies with a compelling sponsorship proposal
    • Organise networking events or luncheons with potential corporate partners
    • Offer companies co-branding opportunities in society events or materials
    • Schedule regular check-ins and updates for existing partners to maintain engagement
    • Showcase corporate sponsors prominently in society communications and events
    • Propose matched donation programmes to encourage corporate giving
    • Build a sponsorship committee within the society to manage relationships
    • Regularly review and update the sponsorship strategy based on feedback and results

  • ⛳️ Strategy 3: Mobilise community-based fundraising initiatives

    • Organise local astronomy-themed events and workshops to raise funds and awareness
    • Launch a membership drive targeting schools, universities, and local clubs
    • Create a crowdfunding campaign with specific funding goals
    • Engage community leaders and influencers to advocate for society support
    • Establish volunteer fundraising teams within various communities
    • Develop materials and tools for supporters to raise funds in their communities
    • Host competitions or challenges that encourage community participation
    • Utilise local media to highlight fundraising events and success stories
    • Build partnerships with local NGOs for shared community initiatives
    • Evaluate the success of initiatives quarterly and refine approaches as needed
online-presencecorporate-sponsorsfundraisermarketing-managerweb-development-teamcommunity-outreach-team
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Strategies and tactics for improving Data and Reporting Quality

  • ⛳️ Strategy 1: Implement a CRM System

    • Evaluate various CRM systems for compatibility with existing infrastructure
    • Gather input from stakeholders to define CRM requirements
    • Develop a phased implementation plan for the CRM system
    • Set up a data integration task force to manage integration between CRM and existing systems
    • Conduct training sessions for staff on CRM utilisation
    • Establish data governance protocols to ensure consistency across platforms
    • Monitor CRM performance and collect feedback for continuous improvement
    • Create comprehensive reporting templates using CRM analytics
    • Develop an ongoing maintenance schedule for CRM updates and support
    • Review data security measures to protect sensitive CRM data

  • ⛳️ Strategy 2: Optimise IT Service Delivery

    • Define key metrics to measure IT service delivery performance
    • Implement a dashboard to track these IT service delivery metrics in real-time
    • Establish a routine for regular reporting and review of IT service performance
    • Provide training for IT staff on improving service response times
    • Conduct quarterly surveys to gather feedback from staff on IT services
    • Implement a ticketing system to streamline IT service requests
    • Analyse service delivery data to identify bottlenecks or recurrent issues
    • Develop an improvement plan based on the analysis of IT service data
    • Foster a culture of continuous improvement within the IT department
    • Communicate IT service improvements and success stories organisation-wide

  • ⛳️ Strategy 3: Migrate Data to Cloud Platforms

    • Assess current on-premise data infrastructure and volume
    • Select a cloud partner that meets security and compliance needs
    • Design a detailed data migration roadmap highlighting phases and timelines
    • Back up all data to ensure security before migration
    • Begin migration with non-critical data to identify potential issues
    • Establish data access controls and security protocols post-migration
    • Train staff on using cloud platforms like SharePoint and One Drive
    • Develop a monitoring system to ensure data integrity post-migration
    • Evaluate the cost-effectiveness of cloud solutions post-migration
    • Solicit feedback on cloud services usability and make necessary adjustments
data-integrationcrm-implementationit-service-managerdata-migration-specialistit-departmentdata-governance-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Fundraising Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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