The strategy for growing employer brand awareness revolves around building a robust employer value proposition and enhancing the company's image as an attractive Romanian employer. By conducting employee surveys, the company can identify what truly matters to its workforce, and then craft a compelling value proposition that highlights unique benefits. This proposition is integrated into recruitment materials, and the HR teams are trained to consistently communicate it. For example, employee stories and promotional videos are shared on social media, and a dedicated careers page on the website is established to vividly illustrate the work culture.
To boost visibility, strategic partnerships with universities, participation in industry conferences, and events like open days are essential. Sponsoring regional business awards and leveraging alumni networks can strengthen recruitment efforts. The company can also engage in CSR activities to portray a positive image. Digital marketing and social channels play a critical role by using LinkedIn for job ads, sharing "a day in the life" stories on Instagram, and running paid campaigns. Regular content such as blog series and newsletters foster career development engagement.
The strategies
⛳️ Strategy 1: Develop a strong employer value proposition
- Conduct surveys to understand what employees value most
- Craft a clear and compelling employer value proposition highlighting unique benefits
- Incorporate the employer value proposition into all recruitment materials
- Train recruitment and HR teams to articulate the employer value proposition consistently
- Showcase employee stories that align with the employer value proposition on social media
- Create promotional videos that highlight the company culture and working environment
- Develop a dedicated careers page on the company's website to illustrate the employer value
- Engage employees to act as brand ambassadors, sharing their experiences online
- Ensure consistent branding across all online and offline recruitment channels
- Regularly update the employer value proposition based on feedback and market trends
⛳️ Strategy 2: Enhance visibility through strategic partnerships and events
- Identify and partner with universities for recruiting fresh talent
- Sponsor industry-specific conferences and fairs to increase brand exposure
- Host open days and virtual events for potential candidates to experience company culture
- Collaborate with influencers within the home and garden industry
- Leverage alumni networks to strengthen recruitment pipelines
- Participate in regional business awards to raise the profile as a leading employer
- Organise workshops and seminars on relevant industry topics
- Attend job fairs and distribute branded materials to enhance company visibility
- Engage in corporate social responsibility initiatives to build a positive public image
- Share event participation and highlights through social media channels
⛳️ Strategy 3: Leverage digital marketing and social channels
- Develop a social media content calendar focused on employer branding
- Utilise LinkedIn for targeted job advertisements and connections
- Implement a referral program encouraging employees to recommend candidates
- Share engaging content such as 'a day in the life' stories on Instagram
- Run paid ad campaigns highlighting key differentiators as an employer
- Optimise job descriptions on job portals for search engine visibility
- Create a blog series talking about career development opportunities within the company
- Encourage employees to share job openings on their personal networks
- Launch a monthly newsletter featuring corporate culture and achievements
- Monitor and respond to reviews on employer rating platforms to enhance reputation
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
