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Results for “revenue increase”

205 templates · Page 3 of 9

OKR example

Scale the startup to achieve unicorn status

Objective

Scale the startup to achieve unicorn status

  1. Expand customer base by acquiring 100 new clients
  2. secure $10 million in funding from investors
  3. Increase monthly revenue by 30%
More objectives and key results

Scale the startup to achieve unicorn status

  1. Achieve a user retention rate of 80%
Lifecycle

Make email nurture a revenue channel

Turn a quiet email list into a steady source of opportunities.

Objective

Turn our email list into a dependable source of opportunities

  1. Increase opportunities created from nurture emails from 10 to 30 per month
  2. Raise nurture click-through rate from 2% to 4.5%
  3. Re-engage 20% of contacts inactive for 90+ days, up from 5%
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Conversion

Prove marketing's impact on revenue

Give leadership a number they trust for what marketing contributes.

Objective

Give leadership a trusted view of what marketing contributes

  1. Increase the share of closed-won revenue with a known marketing source from 40% to 80%
  2. Get Sales and Marketing to agree on one pipeline report, reviewed weekly, up from 0
  3. Cut time to produce the monthly marketing report from 2 days to 2 hours
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Expansion

Grow net revenue retention

Make the customer base grow on its own.

Objective

Make our customer base grow on its own

  1. Increase net revenue retention from 100% to 112%
  2. Grow CS-sourced expansion pipeline from $100k to $300k per quarter
  3. Reduce gross churn from 10% to 6% annualized
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Growth

Grow expansion revenue through the product

Make upgrades happen inside the product, without a sales call.

Objective

Make upgrades happen inside the product

  1. Increase self-serve upgrades from 40 to 90 per month
  2. Raise usage-limit-to-upgrade conversion from 6% to 12%
  3. Grow product-sourced expansion revenue from $20k to $45k MRR
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Expansion

Grow revenue from existing customers

Make expansion a predictable part of the number.

Objective

Make expansion a predictable part of the number

  1. Increase expansion revenue from $150k to $250k per quarter
  2. Run account plans on 100% of top-50 accounts, up from 30%
  3. Raise expansion opportunities created from 15 to 35 per quarter
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Expansion

Grow partner-sourced revenue

Make partners a meaningful source of new business.

Objective

Make partners a meaningful source of new business

  1. Increase partner-sourced pipeline from 5% to 15% of total
  2. Get 10 partners to register at least one deal per quarter, up from 3
  3. Close $200k in partner-sourced revenue, up from $50k
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Retention

Raise net revenue retention

Make existing customers grow faster than they leave.

Objective

Make existing customers grow faster than they leave

  1. Increase net revenue retention from 95% to 110%
  2. Reduce logo churn from 3% to 1.5% per month
  3. Grow expansion MRR from $5k to $12k per month
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Growth

Convert more free users to paid

Make the free plan a reliable path to revenue.

Objective

Make the free plan a reliable path to revenue

  1. Increase free-to-paid conversion from 2% to 4%
  2. Get 50% of free signups to the activation milestone, up from 30%
  3. Grow self-serve new MRR from $10k to $20k per month
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