Sales OKR example

Grow revenue from existing customers

Make expansion a predictable part of the number.

Suggested timeframe: Set with your team1 objective · 3 key results

YOUR STARTING POINTSales OKRs

OBJECTIVE

Make expansion a predictable part of the number

KR 1
Increase expansion revenue from $150k to $250k per quarter
KR 2
Run account plans on 100% of top-50 accounts, up from 30%
KR 3
Raise expansion opportunities created from 15 to 35 per quarter

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

Most revenue comes from new logos and existing accounts are under-worked.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Grow revenue from existing customers
objectives:
  - title: Make expansion a predictable part of the number
    outcomes:
      - title: Increase expansion revenue from $150k to $250k per quarter
        initiatives: []
      - title: Run account plans on 100% of top-50 accounts, up from 30%
        initiatives: []
      - title: Raise expansion opportunities created from 15 to 35 per quarter
        initiatives: []

KEEP EXPLORING