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Product OKR example

Grow expansion revenue through the product

Make upgrades happen inside the product, without a sales call.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE

Make upgrades happen inside the product

  1. KR 1

    Increase self-serve upgrades from 40 to 90 per month

  2. KR 2

    Raise usage-limit-to-upgrade conversion from 6% to 12%

  3. KR 3

    Grow product-sourced expansion revenue from $20k to $45k MRR

Example targets. Adapt to your baseline before you start.
USE THIS WHEN

You have a self-serve plan and want growth that doesn't depend on sales headcount.

KPIs to watch alongside this OKR

Keep these measures in view as you review progress.

  • Self-serve upgrades
  • Upgrade conversion
  • Expansion MRR
Explore related KPIs

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Grow expansion revenue through the product
objectives:
  - title: Make upgrades happen inside the product
    outcomes:
      - title: Increase self-serve upgrades from 40 to 90 per month
        initiatives: []
      - title: Raise usage-limit-to-upgrade conversion from 6% to 12%
        initiatives: []
      - title: Grow product-sourced expansion revenue from $20k to $45k MRR
        initiatives: []
KEEP EXPLORING

More examples to explore.

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Activation

Get new users to value in their first week

Make the first week the reason users stay.

Objective

Make the first week the reason users stay

  1. Increase week-1 activation from 32% to 45% of new signups
  2. Cut median time to first key action from 3 days to 1 day
  3. Raise week-4 retention of new users from 25% to 33%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

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Adoption

Ship features customers actually adopt

Judge releases by usage, not by how many shipped.

Objective

Turn releases into measurable adoption

  1. Increase 30-day adoption of new features from 12% to 25% of active accounts
  2. Validate 100% of roadmap items with at least 5 customer conversations before build, up from 40%
  3. Retire or rework 3 features with under 5% usage
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Discovery

Find product-market fit for a new product

Prove a new product solves a problem people will pay for.

Objective

Prove our new product solves a problem people pay for

  1. Reach 40% of active users saying they'd be very disappointed without it, up from 18%
  2. Convert 25 design partners into paying customers, up from 0
  3. Hit 50% month-2 retention for new accounts, up from 30%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account