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Startups & SaaS OKR example

Raise net revenue retention

Make existing customers grow faster than they leave.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTStartups & SaaS OKRs
OBJECTIVE

Make existing customers grow faster than they leave

  1. KR 1

    Increase net revenue retention from 95% to 110%

  2. KR 2

    Reduce logo churn from 3% to 1.5% per month

  3. KR 3

    Grow expansion MRR from $5k to $12k per month

Example targets. Adapt to your baseline before you start.
USE THIS WHEN

New customers keep coming but churn cancels out the growth.

KPIs to watch alongside this OKR

Keep these measures in view as you review progress.

  • Net revenue retention
  • Logo churn
  • Expansion MRR
Explore related KPIs

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

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A machine-readable version of this example for a script or AI assistant.

title: Raise net revenue retention
objectives:
  - title: Make existing customers grow faster than they leave
    outcomes:
      - title: Increase net revenue retention from 95% to 110%
        initiatives: []
      - title: Reduce logo churn from 3% to 1.5% per month
        initiatives: []
      - title: Grow expansion MRR from $5k to $12k per month
        initiatives: []
KEEP EXPLORING

More examples to explore.

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Product-market fit

Find product-market fit

Prove customers need you and keep paying.

Objective

Prove customers need us and keep paying

  1. Reach 40% of users saying they'd be very disappointed without us, up from 20%
  2. Hit 60% month-3 logo retention, up from 40%
  3. Get 10 customers referring others without being asked, up from 2
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Growth

Land the first 100 paying customers

Build a repeatable way to win early customers.

Objective

Build a repeatable way to win early customers

  1. Grow paying customers from 30 to 100
  2. Find one acquisition channel that produces 20 customers a month
  3. Keep CAC under $1,500
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Growth

Grow MRR month over month

Hit a steady monthly growth rate.

Objective

Hit a steady monthly growth rate

  1. Grow MRR from $80k to $120k
  2. Sustain 10% month-over-month MRR growth for 3 consecutive months
  3. Keep gross MRR churn under 2% per month
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account