Make the free plan a reliable path to revenue.
Increase free-to-paid conversion from 2% to 4%
Get 50% of free signups to the activation milestone, up from 30%
Grow self-serve new MRR from $10k to $20k per month
You have a freemium or trial motion with lots of signups and little revenue.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Startups & SaaS OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Convert more free users to paid
objectives:
- title: Make the free plan a reliable path to revenue
outcomes:
- title: Increase free-to-paid conversion from 2% to 4%
initiatives: []
- title: Get 50% of free signups to the activation milestone, up from 30%
initiatives: []
- title: Grow self-serve new MRR from $10k to $20k per month
initiatives: []
Build a repeatable way to win early customers.
Build a repeatable way to win early customers
Hit a steady monthly growth rate.
Hit a steady monthly growth rate
Reach the metrics a Series A needs.
Reach the metrics a Series A needs