The objective of this plan is to implement effective linkbuilding strategies using a set of well-defined metrics. Domain Authority (DA) measures the overall quality and authority of a website, typically ranging from 0 to 100, with a score above 50 indicating a well-established site. Obtaining backlinks from high-authority sites and creating shareable content are key improvement suggestions.
Another crucial metric is the Number of Referring Domains, which gauges a website's popularity and reach. A healthy website should aim for above 100 referring domains. Engaging industry influencers and running link-building campaigns can elevate this metric. The metric of Linking Root Domains signifies diverse linking sources, and having a wide array is essential for strengthening site authority.
The Backlink Growth Rate highlights the pace at which new backlinks accumulate, indicating the success of link-building efforts. A consistent monthly growth rate of 5-10% is considered healthy. Creating varied anchor texts and encouraging natural linking practices are methods to improve Anchor Text Distribution, ensuring the relevance and effectiveness of your SEO strategy.
Top 5 metrics for Effective linkbuilding strategies
1. Domain Authority (DA)
A measure of the overall quality and authority of a website, calculated by several factors including the number and quality of incoming links
What good looks like for this metric: Typical values range from 0 to 100, with 50+ considered good for established websites
How to improve this metric:- Obtain backlinks from high-authority sites
- Create high-quality, shareable content
- Regularly audit and disavow low-quality links
- Engage in guest blogging on authoritative sites
- Participate in relevant online communities and forums
2. Number of Referring Domains
The number of unique domains that link to your website, indicating popularity and reach
What good looks like for this metric: More than 100 referring domains considered healthy for growing websites
How to improve this metric:- Identify and reach out to industry influencers
- Run link-building campaigns
- Offer exclusive content to potential linkers
- Collaborate with other websites for mutual linking
- Use link-building tools to find opportunities
3. Linking Root Domains
Count of distinct root domains that link to your site, reflecting diversity in linking sources
What good looks like for this metric: Having diverse linking root domains strengthens authority
How to improve this metric:- Diversify content to attract various industries
- Engage in PR campaigns for broader coverage
- Create evergreen content to attract ongoing links
- Analyze competitors' backlinks for new opportunities
- Host or sponsor industry events to gain mentions
4. Backlink Growth Rate
The pace at which new backlinks are acquired over time, indicating link-building success
What good looks like for this metric: Consistent monthly growth rate of 5-10% is healthy
How to improve this metric:- Publish new content regularly
- Repurpose old content in new formats
- Maintain relationships with website owners
- Monitor backlinks and capitalize on trends
- Utilize social media to drive traffic and engagement
5. Anchor Text Distribution
The types and variety of anchor texts used in backlinks, affecting relevance and SEO
What good looks like for this metric: Balanced distribution between branded, generic, and exact match anchor texts
How to improve this metric:- Craft varied and relevant anchor texts
- Encourage natural linking practices
- Avoid overly optimized anchor texts
- Monitor and adjust anchor text ratios
- Educate content creators on best practices
How to track Effective linkbuilding strategies metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
