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7 strategies and tactics for Senior Executive

What is Senior Executive strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Senior Executive strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Senior Executive strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Senior Executive strategy examples

You will find in the next section many different Senior Executive tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for building a successful government affairs strategy

  • ⛳️ Strategy 1: Strengthen political relationships

    • Identify key local and state government officials relevant to waste management
    • Schedule introductory meetings with identified officials within the first 30 days
    • Attend public forums and council meetings to increase visibility
    • Subscribe to newsletters and publications from key political figures to stay informed
    • Share relevant success stories from waste management initiatives in other regions
    • Research and join relevant political committees or councils
    • Organise a roundtable discussion with key stakeholders and invite government officials to participate
    • Develop a regular communication plan to update officials with company developments and needs
    • Create briefing documents on company activities and present them to officials every quarter
    • Leverage digital platforms to engage with political figures and share insights

  • ⛳️ Strategy 2: Build community support

    • Conduct community surveys to identify key waste management concerns and expectations
    • Establish a community advisory board within the first 60 days
    • Plan and host environmental awareness workshops or webinars
    • Partner with local schools and organisations for community clean-up events
    • Develop a recognition programme for businesses and individuals following best waste practices
    • Share stories and testimonials from satisfied community partners
    • Utilise social media to highlight community engagement activities and successes
    • Create informative content, such as brochures and videos, to educate the community about waste management
    • Launch a quarterly newsletter focused on community involvement and sustainability efforts
    • Organise a community town hall focused on waste management and let residents voice their concerns

  • ⛳️ Strategy 3: Generate revenue growth

    • Analyse current service offerings and identify potential gaps in the market
    • Create specialised service packages targeting different community needs
    • Initiate partnerships with local businesses to provide integrated waste solutions
    • Develop a corporate social responsibility programme to encourage environmentally friendly practices
    • Organise local trade shows to showcase innovative waste management solutions
    • Implement a referral programme that incentivises customers to bring in new business
    • Explore opportunities with public-private partnerships to expand service offerings
    • Stay informed about new government funding or incentives related to waste management
    • Use data analytics to track service usage trends and identify growth opportunities
    • Regularly assess competitor activities and adjust offerings to remain competitive
government-affairscommunity-engagementsenior-account-executivegovernment-relations-officercommunity-development-teamrevenue-growth-team
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Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for doubling institutional banking GTB fees and commissions

  • ⛳️ Strategy 1: Enhance product and service offerings

    • Conduct market research to identify gaps in current offerings
    • Develop new GTB products and services tailored to client needs
    • Improve existing product features based on client feedback
    • Strengthen digital banking platforms for enhanced user experience
    • Implement a competitive pricing strategy for GTB products
    • Enhance cross-selling of GTB products within the bank
    • Provide tailored GTB solutions to various industry sectors
    • Invest in technology to streamline GTB product delivery
    • Create a dedicated team for product innovation and development
    • Regularly review and update the GTB product portfolio

  • ⛳️ Strategy 2: Expand client base and deepen existing relationships

    • Identify high-potential industries and sectors for GTB services
    • Implement targeted marketing and outreach programmes
    • Develop a client segmentation strategy to tailor services
    • Enhance relationship management with key corporate clients
    • Offer exclusive incentives for long-term partnership agreements
    • Provide regular training for relationship managers on GTB services
    • Organise industry-specific seminars and workshops for clients
    • Leverage partnerships and network opportunities for lead generation
    • Implement a robust client feedback system to improve offerings
    • Utilise data and analytics to identify upsell and cross-sell opportunities

  • ⛳️ Strategy 3: Optimise operational efficiency and streamline processes

    • Conduct an audit of current GTB processes to identify inefficiencies
    • Implement process automation where possible to reduce costs
    • Standardise processes across different regions and branches
    • Invest in staff training to enhance operational capabilities
    • Use data analytics to monitor and optimise GTB transaction flows
    • Enhance collaboration between different units within the bank
    • Develop a centralised support team for GTB operations
    • Implement industry best practices in GTB operations
    • Regularly review and update operational risk management frameworks
    • Ensure compliance with regulatory requirements across all GTB activities
institutional-bankinggtb-feesrelationship-managerproduct-developerproduct-innovation-teamoperational-efficiency-team
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Strategies and tactics for doubling institutional banking GTB fees and commissions

  • ⛳️ Strategy 1: Expand product offerings

    • Conduct a market analysis to identify unmet GTB service needs
    • Develop new GTB products based on market demand
    • Collaborate with technology partners to provide innovative digital banking solutions
    • Offer customised solutions to specific sector requirements
    • Bundle services for attractive, comprehensive offerings
    • Launch AI-driven cash management tools
    • Introduce cross-border payment solutions
    • Expand trade finance options with competitive pricing
    • Develop a suite of ESG-compliant GTB products
    • Continuously review and enhance existing product offerings

  • ⛳️ Strategy 2: Strengthen client relationships

    • Assign dedicated relationship managers to key institutional clients
    • Conduct regular client feedback sessions to inform service improvements
    • Increase client engagement through industry seminars and workshops
    • Offer bespoke advisory services for clients based on industry trends
    • Implement a CRM system to track client interactions and enhance service delivery
    • Organise client networking events to strengthen relationships
    • Develop tiered customer loyalty programs to incentivise increased usage
    • Create referral programs for existing clients to attract new business
    • Provide exclusive access to market insights and reports
    • Foster partnerships with clients by involving them in product development

  • ⛳️ Strategy 3: Improve pricing strategy

    • Conduct a competitive analysis to inform pricing strategies
    • Implement dynamic pricing models based on client usage
    • Offer tiered pricing structures based on client volume
    • Create bundled pricing packages for multiple services
    • Develop special pricing plans for long-term clients
    • Introduce promotional discounts for new services
    • Regularly review market conditions to adjust pricing accordingly
    • Leverage data analytics to tailor pricing to client behaviour
    • Establish a pricing committee to oversee pricing strategy
    • Align pricing strategies with overall revenue goals
gtb-feesclient-relationshipsrelationship-managerpricing-analystproduct-development-teamclient-services-team
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Strategies and tactics for creating a Future Foresight Roadmap

  • ⛳️ Strategy 1: Cultivate a unified future foresight culture

    • Conduct workshops to raise awareness on future foresight concepts
    • Develop communication materials explaining the importance of foresight
    • Incorporate foresight topics in regular staff meetings
    • Establish a foresight ambassador program within departments
    • Develop a foresight handbook for internal use
    • Implement an e-learning module on future foresight
    • Host annual foresight conferences inviting experts and stakeholders
    • Establish a recognition program for innovative foresight ideas
    • Create a foresight section in the institutional newsletter
    • Regularly update intranet with foresight resources and articles

  • ⛳️ Strategy 2: Integrate foresight outcomes into strategic planning

    • Introduce a foresight phase in the annual strategic planning cycle
    • Align foresight scenarios with corporate objectives
    • Use foresight outcomes to prioritise investment initiatives
    • Facilitate cross-departmental foresight projects
    • Incorporate foresight analysis into risk management processes
    • Conduct regular foresight reviews to monitor implementation
    • Engage external experts to validate foresight scenarios
    • Develop a metrics system to evaluate foresight impact on strategy
    • Implement scenario planning tools for strategic decision-making
    • Create a foresight inclusion checklist for project planning

  • ⛳️ Strategy 3: Enhance foresight governance and accountability

    • Establish a Future Foresight Committee led by senior executives
    • Outline a clear governance framework for foresight activities
    • Define roles and responsibilities for foresight initiatives
    • Develop a RACI matrix to ensure clarity in foresight tasks
    • Implement a dashboard for tracking foresight-related KPIs
    • Conduct bi-annual oversight meetings evaluating foresight impact
    • Create policies integrating foresight with risk management
    • Report foresight progress in annual institutional reports
    • Conduct audits to ensure compliance with foresight procedures
    • Establish feedback channels for continuous governance improvement
future-foresightstrategic-planningforesight-ambassadorsenior-executivefuture-foresight-committeestrategic-planning-team
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Strategies and tactics for enhancing an analytics strategy

  • ⛳️ Strategy 1: Summarise the analytics strategy

    • Review the proposed use of logistic regression to detect vehicle insurance fraud
    • Document the dataset details, including size and fraud rate
    • Outline the reduction of variables from 33 to 15 key risk factors
    • Note the top indicators identified: Fault, Policy Type, Vehicle Category, and Address Change Claims
    • State the achieved AIC value
    • Describe the 50% probability threshold used for case escalation
    • Highlight the strengths of the strategy including its practical business focus
    • Summarise the interpretability benefits of the model
    • Identify weaknesses such as lack of model validation
    • List concerns about data quality and decision threshold simplicity

  • ⛳️ Strategy 2: Evaluate the analytics strategy

    • Assess the appropriateness of logistic regression for fraud detection
    • Evaluate the systematic approach using backward elimination for feature selection
    • Identify the effective alignment of probability outputs with business decision needs
    • Analyse the model's practical implications as demonstrated in case studies
    • Identify gaps in model validation such as train/test splits
    • Critique the arbitrary 50% decision threshold
    • Examine the quality of data exploration and preprocessing
    • Note the absence of performance metrics like accuracy and recall
    • Evaluate the limits of using only raw variables without feature engineering
    • Determine opportunities for further analytical insights and model improvements

  • ⛳️ Strategy 3: Suggest improvements to the analytics strategy

    • Implement a robust validation framework using train, validation, and test data splits
    • Calculate comprehensive performance metrics including precision, recall, and F1-score
    • Conduct cost-benefit analysis to optimise probability thresholds
    • Evaluate and compare advanced modelling techniques such as Random Forest
    • Enhance feature engineering with derived variables and interaction terms
    • Establish a data quality framework with systematic cleaning and imputation
    • Develop a real-time monitoring system for model performance tracking
    • Incorporate external data sources like weather and traffic patterns
    • Explore unsupervised learning for advanced fraud detection
    • Build capabilities for automated model retraining as new data arrives
vehicle-fraudlogistic-regressiondata-analystmachine-learning-engineerdata-science-teamfraud-detection-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Senior Executive strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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