The strategy for building a successful government affairs plan focuses on creating a 30, 60, 90-day approach to strengthen political relationships, build community support, and increase revenue as a Senior Account Executive for Waste Management. For strengthening political relationships, actions include meeting key officials, attending council meetings, and engaging through digital platforms. For instance, organising a roundtable discussion with stakeholders can facilitate meaningful dialogues.
Building community support entails hosting community events and workshops to engage residents. Partnerships with schools and local organizations can enhance community involvement. Meanwhile, revenue growth strategies involve creating specialised service packages and analysing market gaps. Forming partnerships with businesses and leveraging data analytics are crucial steps.
The strategies
⛳️ Strategy 1: Strengthen political relationships
- Identify key local and state government officials relevant to waste management
- Schedule introductory meetings with identified officials within the first 30 days
- Attend public forums and council meetings to increase visibility
- Subscribe to newsletters and publications from key political figures to stay informed
- Share relevant success stories from waste management initiatives in other regions
- Research and join relevant political committees or councils
- Organise a roundtable discussion with key stakeholders and invite government officials to participate
- Develop a regular communication plan to update officials with company developments and needs
- Create briefing documents on company activities and present them to officials every quarter
- Leverage digital platforms to engage with political figures and share insights
⛳️ Strategy 2: Build community support
- Conduct community surveys to identify key waste management concerns and expectations
- Establish a community advisory board within the first 60 days
- Plan and host environmental awareness workshops or webinars
- Partner with local schools and organisations for community clean-up events
- Develop a recognition programme for businesses and individuals following best waste practices
- Share stories and testimonials from satisfied community partners
- Utilise social media to highlight community engagement activities and successes
- Create informative content, such as brochures and videos, to educate the community about waste management
- Launch a quarterly newsletter focused on community involvement and sustainability efforts
- Organise a community town hall focused on waste management and let residents voice their concerns
⛳️ Strategy 3: Generate revenue growth
- Analyse current service offerings and identify potential gaps in the market
- Create specialised service packages targeting different community needs
- Initiate partnerships with local businesses to provide integrated waste solutions
- Develop a corporate social responsibility programme to encourage environmentally friendly practices
- Organise local trade shows to showcase innovative waste management solutions
- Implement a referral programme that incentivises customers to bring in new business
- Explore opportunities with public-private partnerships to expand service offerings
- Stay informed about new government funding or incentives related to waste management
- Use data analytics to track service usage trends and identify growth opportunities
- Regularly assess competitor activities and adjust offerings to remain competitive
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
