The strategy focuses on achieving sustainable community growth through paid memberships. The objective is to reach 25 new leads per week, convert 30% of them into members, secure 5 new memberships weekly, and gain 3 new referrals from existing members.
To accomplish this, the strategy leverages digital marketing by developing targeted online adverts, utilizing social media for campaigns, and hosting online events. Additionally, a lead tracking system and SEO optimization will boost visibility. An incentivized referral program is crucial, offering recognition and rewards for top referrers to encourage participation.
Strengthening community engagement involves hosting regular events and workshops, maintaining active online discussions, and providing mentorship opportunities, all fostering a connected member network.
The strategies
⛳️ Strategy 1: Leverage digital marketing
- Develop targeted online adverts to reach potential leads
- Utilise social media platforms for promotional campaigns
- Create a content calendar for regular blog updates highlighting community benefits
- Optimise website SEO to increase organic search traffic
- Implement a lead tracking system for all digital channels
- Host online events or webinars to showcase community value
- Offer a limited-time discount for new members to encourage quick sign-ups
- Partner with influencers in related fields to reach a wider audience
- Utilise email marketing to nurture leads and convert them into members
- Analyse digital marketing analytics weekly to adjust strategies accordingly
⛳️ Strategy 2: Enhance member referral programmes
- Create an incentivised referral programme for existing members
- Design user-friendly referral tracking tools for members
- Regularly communicate referral programme benefits to members
- Recognise and reward top referrers publicly to motivate others
- Host monthly member-exclusive events encouraging referrals
- Provide members with easy-to-share promotional materials
- Introduce a quarterly referral leaderboard with prizes
- Survey members to gather feedback on referral incentives
- Train staff to support members in referral programme participation
- Regularly review referral data to identify and support referring members
⛳️ Strategy 3: Strengthen community engagement
- Develop a welcome guide for new members to integrate quickly
- Host regular community meetings to encourage networking
- Implement a member mentorship programme connecting new and existing members
- Utilise online forums for ongoing discussion and engagement
- Create and distribute a monthly newsletter with updates and success stories
- Maintain an active presence on relevant community social media groups
- Offer members opportunities to contribute content to the community blog
- Organise bi-weekly skills development workshops for members
- Launch feedback surveys to continuously improve member experience
- Recognise and celebrate member achievements publicly within the community
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
