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Results for “marketing”

631 templates · Page 22 of 27

Marketing

Improve visibility on socials

Objective

Build a significant social media presence for the brand

  1. Get 250 positive mentions on Twitter and Linkedin
  2. Reach a total audience of 10k across all channels
  3. 2.5% average engagement on promoted posts
More objectives and key results

Build a significant social media presence for the brand

  1. Run 10 collaborations with relevant content creators
Marketing

Increase SEO performance

Objective

Become the #1 online resource for the problem we solve

  1. Secure 45 high-quality backlinks from industry influences and publications
  2. Get 30% more organic visits to our online resources
  3. We rank in top 5 results for 60% of our targeted keywords in Google
Marketing

Build a strong and consistent brand

Objective

Build a strong, consistent brand

  1. 80% of people can clearly identify our brand vs. other competitors in blind tests
  2. Our brand guidelines cover 100% of our public facing assets
  3. All websites/emails/keynotes are using the new brand guidelines
Marketing

Become the brand leader in our category

Objective

Become the brand leader in our category

  1. Reduce customer acquisition costs (CAC) by 10%
  2. Improve top of mind awareness (TOMA) in surveys from 40% to 65%
  3. Grow Share of Voice (SOV) from 40% to 65%
More objectives and key results

Become the brand leader in our category

  1. Increase market share from 25% to 40%
  2. Grow Share of Wallet (SAW) from 25% to 60%
Advocacy

Turn happy customers into advocates

Grow references, reviews and case studies.

Objective

Grow references, reviews and case studies

  1. Increase new reviews on G2 and Capterra from 5 to 25 per quarter
  2. Build a reference pool of 30 customers, up from 8
  3. Publish 4 customer case studies, up from 1
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OKR example

Increase customer balance by 100 dr

Objective

Increase customer balance by 100 dr

  1. Get 500 referrals from current customers through a referral program
  2. Improve mobile app functionality to promote easy account top-ups
  3. Implement incentivized savings program for 20% customer base uptake
Customer success & support

Achieve 5k monthly revenue in SaaS

Objective

Achieve 5k monthly revenue in SaaS

  1. Increase customer base by 20% to improve the recurring revenue
  2. Reduce customer churn by 10% to maintain existing revenue streams
  3. Upsell additional features to 15% of customers to increase overall revenue

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