Grow references, reviews and case studies.
Increase new reviews on G2 and Capterra from 5 to 25 per quarter
Build a reference pool of 30 customers, up from 8
Publish 4 customer case studies, up from 1
Customers love you but Sales and Marketing have little proof to share.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Customer success & support OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Turn happy customers into advocates
objectives:
- title: Grow references, reviews and case studies
outcomes:
- title: Increase new reviews on G2 and Capterra from 5 to 25 per quarter
initiatives: []
- title: Build a reference pool of 30 customers, up from 8
initiatives: []
- title: Publish 4 customer case studies, up from 1
initiatives: []
Reduce early churn.
Reduce early churn
Make the customer base grow on its own.
Make our customer base grow on its own
Get a reliable health score on every account.
Get a reliable health score on every account