Sales OKR example

Build an Enterprise Sales effort

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTSales OKRs
OBJECTIVE

Become a compelling offer for large and Enterprise customers

  1. KR 1

    Sign 15 Enterprise customers with ACV >$60,000

  2. KR 2

    Recruit 3 Enterprise Sales specialists

  3. KR 3

    Generate $3M in qualified Enterprise leads

Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Build an Enterprise Sales effort
objectives:
- title: Become a compelling offer for large and Enterprise customers
  outcomes:
  - title: Sign 15 Enterprise customers with ACV >$60,000
    from: 0.0
    to: 15.0
    score_format: _number_ deals signed
    initiatives: []
  - title: Recruit 3 Enterprise Sales specialists
    from: 0.0
    to: 3.0
    score_format: _number_ Enterprise Sales specialists
    initiatives: []
  - title: Generate $3M in qualified Enterprise leads
    from: 0.0
    to: 3000000.0
    score_format: "$_number_ pipeline"
    initiatives: []