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Sales OKR example

Expand Sales to a new region

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTSales OKRs
OBJECTIVE

Expand revenue in Europe

  1. KR 1

    Recruit 10 resellers in Europe

  2. KR 2

    10% of new sales are coming from EU customers

  3. KR 3

    Generate a pipeline of $500K in Europe

Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Expand Sales to a new region
objectives:
- title: Expand revenue in Europe
  outcomes:
  - title: Recruit 10 resellers in Europe
    from: 0.0
    to: 10.0
    score_format: _number_ EU resellers
    initiatives: []
  - title: 10% of new sales are coming from EU customers
    from: 2.0
    to: 10.0
    score_format: _number_% EU sales
    initiatives: []
  - title: Generate a pipeline of $500K in Europe
    from: 0.0
    to: 500000.0
    score_format: "$_number_ pipeline"
    initiatives: []
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Increase the acquisition of new clients

Objective

Increase the acquisition of new clients

  1. Convert 15% of leads into new clients by improving sales techniques and offerings
  2. Increase client referrals by 20% by implementing a client referral program
  3. Boost website traffic by 25% through optimizing SEO and content marketing strategies
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