Get Tability: OKRs that don't suck | Learn more →

5 strategies and tactics for Print On Demand

What is Print On Demand strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Print On Demand strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Print On Demand strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Print On Demand strategy examples

You will find in the next section many different Print On Demand tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for starting a print on demand business on Shopify

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify a niche market by researching current trends and gaps
    • Analyse your competition to understand their product offerings and pricing
    • Survey potential customers to gauge their preferences and expectations
    • Research the geographic regions with the highest demand for your products
    • Identify key partnerships that can enhance your business model
    • Investigate industry-specific regulations and required compliance
    • Study successful print on demand businesses for best practices
    • Assess the profitability of various product types within your niche
    • Determine the ideal pricing strategy based on consumer behaviour
    • Use survey and research data to refine your product offerings

  • ⛳️ Strategy 2: Set up your Shopify store effectively

    • Sign up for a Shopify account and select a plan that suits your needs
    • Choose a memorable and brand-relevant name for your store
    • Select a professional and user-friendly theme for your Shopify store
    • Customise your store layout, including pages such as home, about us, and contact
    • Create and organise product listings with quality descriptions and images
    • Configure payment gateways to accept a variety of payment methods
    • Set up shipping zones and rates based on your target market
    • Optimise your store for mobile users to enhance user experience
    • Ensure your store complies with all necessary legal requirements
    • Implement a reliable system for tracking inventory and order fulfilment

  • ⛳️ Strategy 3: Market your Shopify store and products

    • Develop a brand identity that resonates with your target audience
    • Create social media profiles on platforms frequented by your target market
    • Use search engine optimisation techniques to increase store visibility
    • Leverage influencers in your niche to increase brand awareness
    • Utilise email marketing campaigns to retain and attract customers
    • Run targeted digital advertising campaigns across various platforms
    • Encourage customer reviews and ratings to build credibility
    • Participate in relevant forums and online communities for visibility
    • Offer promotions and discounts to incentivise initial purchases
    • Track marketing performance metrics to refine strategies continuously
print-on-demandshopifymarket-researchermarketing-strategistecommerce-teammarketing-team
Implement these strategies

Strategies and tactics for expanding customer reach

  • ⛳️ Strategy 1: Leverage social media advertising

    • Identify target audience demographics and interests
    • Create visually appealing ads highlighting top-selling products
    • Utilise platforms with high user engagement like Instagram and Facebook
    • Set a daily budget for social media ad spend
    • Use A/B testing to compare different ad designs and texts
    • Engage with comments and messages on social media ads
    • Utilise retargeting ads for users who visited but did not purchase
    • Track and analyse ad performance metrics weekly
    • Adjust ad targeting based on performance data
    • Extend reach by collaborating with micro-influencers

  • ⛳️ Strategy 2: Enhance search engine optimisation (SEO)

    • Conduct keyword research focusing on relevant search terms
    • Update product descriptions with targeted keywords
    • Optimise the website's meta tags and image alt texts
    • Ensure the website is mobile-friendly and fast-loading
    • Publish weekly blog posts related to print-on-demand topics
    • Build backlinks by guest posting on related blogs
    • Monitor website's SEO performance using analytics tools
    • Use local SEO tactics to target local customers
    • Create and submit a sitemap to Google
    • Regularly update site content to maintain search engine ranking

  • ⛳️ Strategy 3: Utilise email marketing campaigns

    • Build a customer email list through website sign-ups
    • Segment email list based on customer behaviour and preferences
    • Design an engaging welcome email series for new subscribers
    • Send personalised product recommendations based on browsing history
    • Offer exclusive discounts and promotions to email subscribers
    • Create visually appealing and mobile-friendly email templates
    • Analyse open and click-through rates of email campaigns
    • Use A/B testing to optimise email subject lines and content
    • Schedule consistent email sends, at least twice a week
    • Incorporate clear call-to-action buttons in every email
social-mediaseosocial-media-managerseo-specialistmarketing-teamdigital-strategy-team
Implement these strategies

Strategies and tactics for increasing Congregational Solidarity

  • ⛳️ Strategy 1: Strengthen communal spiritual practices

    • Encourage daily communal prayer and reflection within each community
    • Organise annual retreats and regular days of recollection for all Confreres
    • Appoint spiritual mentors or facilitators to guide communal spiritual exercises
    • Facilitate monthly unit assemblies focused on spiritual development
    • Develop a curriculum for spiritual self-care tailored for active ministry members
    • Incorporate traditional benedictine spiritual practices like 'Ora et Labora' into daily schedules
    • Share and celebrate success stories of effectively living our charism at unit gatherings
    • Review and reinforce accessibility of spiritual resources across communities
    • Initiate a monthly reflection group to focus on integrating personal spirituality with community life
    • Create a framework for spiritual accompaniment for Confreres in missionary fields

  • ⛳️ Strategy 2: Promote intercultural engagement and understanding

    • Facilitate inter-unit cultural exchange programs at periodic intervals
    • Conduct workshops on understanding and appreciating diverse cultural backgrounds
    • Encourage sharing of intercultural experiences in unit meetings
    • Develop resource materials on cultural sensitivity and respect
    • Organise regular intra-congregation communication sessions via digital platforms
    • Create a yearly cultural appreciation day at the general chapter or unit level
    • Build a task force to address and resolve any cross-cultural conflicts peacefully
    • Introduce a mentoring system where senior members guide new, diverse entrants
    • Collect and reflect on intercultural success stories and challenges as learning tools
    • Leverage teaching moments from una sea or cross-cultural instances constructively

  • ⛳️ Strategy 3: Build structures for effective leadership and governance

    • Design leadership training programs for all levels of leadership within the Congregation
    • Implement regular performance reviews and leadership reflections
    • Encourage participatory decision-making to involve more voices in leadership processes
    • Assess and refine current governance structures to be more inclusive and transparent
    • Host leadership symposia aimed at sharing best practices and innovation
    • Develop action plans and follow-ups for decisions made at Chapter meetings
    • Create platforms for feedback from rank-and-file members on leadership processes
    • Implement peer review processes to enhance accountability amongst leaders
    • Utilise external consultants for an objective review of governance practices
    • Initiate a leadership insights community of practice to tackle current and emerging challenges
spiritual-developmentunityspiritual-mentorintercultural-facilitatorleadership-development-teamcultural-exchange-team
Implement these strategies

Strategies and tactics for expelling Ayanokoji Kiyotaka

  • ⛳️ Strategy 1: Form a Strategic Alliance

    • Identify students who have personal grievances against Ayanokoji and recruit them
    • Gather intelligence on Ayanokoji's weaknesses and habits from classmates
    • Create a coalition with students from other classes to build a unified front
    • Organise regular meetings to strategise collaboratively against Ayanokoji
    • Gain inside knowledge from teachers or staff who might be sympathetic
    • Establish covert communication channels to share real-time information
    • Assign roles within the alliance for gathering intelligence and implementing plans
    • Organise mock challenges to test potential strategies in a controlled setting
    • Develop psychological warfare tactics to pressure Ayanokoji into making errors
    • Consistently monitor Ayanokoji's movements and adapt strategies as needed

  • ⛳️ Strategy 2: Exploit Academic Exams

    • Form a study group to outperform Ayanokoji academically as a united effort
    • Recruit a subject matter expert to devise complex questions Ayanokoji might struggle with
    • Coordinate with teachers for insight on upcoming exams and potential challenges
    • Develop study materials that subtly mislead Ayanokoji into preparing the wrong content
    • Analyse Ayanokoji’s previous exam performances for patterns or weaknesses
    • Infiltrate environments Ayanokoji studies in under a guise of cooperation
    • Share hidden academic resources anonymously to throw Ayanokoji off balance
    • Ensure consistent top performance to surpass Ayanokoji’s scores publicly
    • Prepare and distribute a collaborative cheat-sheet among alliance members to level the field
    • Pressure Ayanokoji into over-exerting himself and risking academic burnout

  • ⛳️ Strategy 3: Social Manipulation and Isolation

    • Initiate gossip channels to subtly undermine Ayanokoji's reputation
    • Disseminate rumours that question Ayanokoji's loyalty to his class
    • Identify key allies of Ayanokoji and work to turn them against him
    • Cultivate social alliances by helping others in need and sowing distrust
    • Use social gatherings to orchestrate situations that put Ayanokoji in a negative light
    • Leverage social media to create a narrative that Ayanokoji is a destabilising force
    • Encourage prominent students to publicly challenge or question Ayanokoji
    • Stage events where Ayanokoji is isolated or left out, fostering detachment
    • Mobilise supportive teachers to passively constrict Ayanokoji's influence
    • Plan for the dissemination of false information that appears to come from Ayanokoji
strategic-allianceacademic-competitionintelligence-gatherersocial-manipulatorstrategic-coalitionstudy-group
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

How to track your Print On Demand strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability