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10 strategies and tactics for Digital Innovation

What is Digital Innovation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Innovation strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Innovation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Innovation strategy examples

You will find in the next section many different Digital Innovation tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for transforming Telco Culture to Techco

  • ⛳️ Strategy 1: Foster an innovation mindset

    • Implement regular innovation workshops and hackathons
    • Create an idea submission platform for employees
    • Reward and recognise innovative ideas and projects
    • Provide training on creative thinking and problem-solving
    • Encourage cross-department collaboration to spark innovation
    • Set up a dedicated innovation team to lead initiatives
    • Incorporate innovation goals into performance reviews
    • Partner with tech startups for innovation exchanges
    • Organise guest lectures and seminars from tech industry leaders
    • Conduct regular assessments of innovation culture maturity

  • ⛳️ Strategy 2: Enhance digital skills and talent

    • Develop a comprehensive digital skills training program
    • Establish mentorship schemes with tech-savvy employees
    • Offer online courses and certifications for emerging technologies
    • Encourage attendance at tech conferences and seminars
    • Host internal tech meetups and demo days
    • Integrate digital competencies into talent acquisition processes
    • Evaluate and adjust roles for digital relevance
    • Create a knowledge-sharing platform for tech learning
    • Launch a digital transformation change management program
    • Regularly survey employee skills and training needs

  • ⛳️ Strategy 3: Cultivate an agile and flexible work environment

    • Implement agile methodologies across teams
    • Redesign workspaces to promote collaboration and flexibility
    • Adopt a remote-friendly work policy with flexible hours
    • Conduct training sessions on agile principles and tools
    • Encourage small, cross-functional teams for projects
    • Streamline processes to support rapid decision-making
    • Regularly gather feedback to refine agile practices
    • Use digital tools to enhance productivity and communication
    • Set clear and measurable goals aligned with agile practices
    • Recognise and reward teamwork and adaptability
innovationdigital-skillsmentorship-providerchange-managerinnovation-teamdigital-transformation-team
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Strategies and tactics for enhancing customer relationship strategies

  • ⛳️ Strategy 1: Enhance customer experience

    • Conduct customer satisfaction surveys quarterly to gather feedback
    • Implement a customer loyalty program by the end of Q2 2024
    • Train customer service staff on advanced interpersonal skills bi-annually
    • Enhance customer support channels to include a 24/7 chatbot by Q3 2024
    • Develop personalised communication plans for key customer segments
    • Launch a mobile app with an improved user interface and experience by 2025
    • Introduce self-service kiosks in all branches by Q4 2024
    • Offer tailored financial products based on customer profiles and feedback
    • Conduct workshops and seminars for customers on financial management
    • Implement a rewards program for referrals and repeat business

  • ⛳️ Strategy 2: Expand digital innovation

    • Invest in fintech partnerships to integrate new technologies by 2025
    • Upgrade cybersecurity protocols to ensure safe digital banking by mid-2024
    • Launch a digital wallet service by Q2 2025
    • Offer cloud-based banking solutions for corporate clients
    • Introduce biometric authentication for secure transactions in 2024
    • Conduct quarterly assessments of the latest digital banking trends
    • Incorporate AI-driven data analytics for customer behaviour insights
    • Offer virtual financial advisory services via the banking app
    • Explore blockchain solutions for transparent and quick transactions
    • Create an internal digital innovation team to drive tech initiatives

  • ⛳️ Strategy 3: Strengthen market leadership

    • Conduct a competitive analysis annually to understand market positioning
    • Expand branch network by 20% focusing on underserved regions by 2026
    • Increase brand visibility through targeted marketing campaigns
    • Build partnerships with local businesses to enhance community presence
    • Offer competitive interest rates for savings and loans products
    • Revise pricing strategies quarterly to align with market demands
    • Enhance corporate social responsibility programs to boost brand image
    • Recruit high-profile brand ambassadors to endorse bank offerings
    • Participate in national financial forums and banking conferences
    • Establish a customer advisory board to guide strategic decisions
customer-experiencedigital-innovationcustomer-service-representativedigital-strategistmarketing-teamdigital-innovation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for increasing Agribusiness Insurance Growth

  • ⛳️ Strategy 1: Expand into untapped markets

    • Conduct market analysis to identify high-potential regions within Zimbabwe
    • Develop targeted marketing efforts for commercial farmers and unions
    • Host informational webinars tailored to specific stakeholder groups
    • Establish dedicated account managers to foster relationships with new regions
    • Collaborate with industry unions to access their member networks
    • Implement grassroots campaigns within organised grower groups
    • Join Horticulture Development Council of Zimbabwe as a high-priority membership
    • Strengthen partnerships with irrigation schemes for wider reach
    • Assess opportunities to broaden coverage with cross-border clients
    • Monitor market trends and adapt strategies to shifting demand patterns

  • ⛳️ Strategy 2: Maximise marketing and outreach initiatives

    • Partner with top agronomy influencers for cross-promotional efforts
    • Host engaging national risk advisory sessions with farmers
    • Utilise multimedia channels for comprehensive awareness campaigns
    • Build content-driven collaborations with agricultural media
    • Participate actively in national field days and farming expos
    • Develop a series of educational workshops to highlight insurance benefits
    • Launch a radio and TV campaign to articulate the value of insurance
    • Offer free consultations following field demonstrations to close sales
    • Leverage social media for interactive client engagement
    • Measure the effectiveness of outreach initiatives and adjust accordingly

  • ⛳️ Strategy 3: Enhance product offerings and strategic collaborations

    • Identify gaps in current insurance offerings and develop new products
    • Strengthen ties with equipment dealers for off-season promotions
    • Roll out enhanced livestock insurance products with breeding associations
    • Foster local insurer alliances for co-op marketing and outreach
    • Collaborate with international parametric insurers for climate resilience
    • Implement a broker-centric digital platform to streamline processes
    • Develop joint marketing campaigns with insurance partners
    • Offer bundled insurance solutions to maximise client retention
    • Integrate mobile and bank-based payment systems for ease of access
    • Evaluate partnership success regularly and pursue high-impact collaborations
market-expansionproduct-diversificationaccount-managersmarketing-strategistsrisk-services-teammarketing-team
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Strategies and tactics for developing a Five-Year Strategy for 2026-2030

  • ⛳️ Strategy 1: Expand digital banking services

    • Conduct market research to understand customer needs in digital services
    • Invest in the latest digital banking technology to enhance user experience
    • Develop a mobile app with user-friendly features and robust security
    • Establish partnerships with fintech companies to offer innovative solutions
    • Implement AI-driven customer support for faster query resolution
    • Launch digital-only banking products to attract tech-savvy customers
    • Enhance cyber security measures to protect customer data
    • Train staff to support and manage digital banking products
    • Run marketing campaigns to promote new digital services
    • Gather customer feedback to continually improve digital offerings

  • ⛳️ Strategy 2: Diversify product offerings

    • Identify gaps in the current product range through market analysis
    • Develop new financial products catering to SMEs and startups
    • Introduce customised mortgage solutions for different customer segments
    • Expand investment options, including ESG-linked products
    • Create bundled services combining banking and insurance products
    • Develop a financial education programme for customers
    • Introduce loyalty programmes with benefits across multiple products
    • Foster innovation labs to develop pilot financial solutions
    • Engage with customers to gather feedback on product ideas
    • Regularly review product performance and adjust offerings accordingly

  • ⛳️ Strategy 3: Strengthen customer relationships and loyalty

    • Implement a customer relationship management system to track interactions
    • Provide training for staff on delivering superior customer service
    • Introduce personalised banking experiences through data analysis
    • Offer rewards programmes based on customer transactions and engagement
    • Host community events to connect with customers and build brand trust
    • Develop a customer feedback loop to address issues promptly
    • Create a customer advisory board to provide input on bank policies
    • Regularly conduct satisfaction surveys and act on results
    • Celebrate customer milestones with personalised communications
    • Enhance customer service channels for seamless support access
digital-bankingcustomer-satisfactiondigital-banking-managercustomer-relationship-officerinnovation-teamcustomer-service-team
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Strategies and tactics for exploring the Potentials of the Eurasian Economic Union

  • ⛳️ Strategy 1: Enhance regional collaboration in ICT

    • Establish a regional task force dedicated to the integration of communication technologies
    • Encourage cross-border joint ventures in ICT sectors
    • Organise annual conferences to share technological innovations and best practices
    • Promote open-source software development across member countries
    • Facilitate bilateral and multilateral agreements on ICT policies
    • Develop a shared digital infrastructure for seamless communication
    • Implement a regional regulatory framework for data protection
    • Foster educational exchanges in ICT disciplines
    • Support start-ups and incubators focusing on ICT advancements
    • Coordinate public and private investments in ICT development

  • ⛳️ Strategy 2: Invest in artificial intelligence innovation

    • Create a regional AI research fund to support innovation
    • Establish AI innovation hubs in key member cities
    • Promote cross-country academic collaborations in AI research
    • Develop a centralised database for AI research data
    • Encourage public-private partnerships in AI development projects
    • Organise AI-focused hackathons to spark creative solutions
    • Implement AI in government services for improved efficiency
    • Facilitate access to AI training for local workforces
    • Recognise and reward significant AI innovations with regional awards
    • Advocate for AI-friendly policies to encourage entrepreneurship

  • ⛳️ Strategy 3: Accelerate digital transformation and economy

    • Launch a digital transformation roadmap tailored to EEU needs
    • Standardise digital methods and platforms for trade and commerce
    • Encourage digital literacy programs across all age groups
    • Invest in digital infrastructure such as broadband and 5G networks
    • Support digital finance and fintech innovations
    • Facilitate seamless e-commerce operations across borders
    • Enable access to digital markets for small and medium enterprises
    • Promote digital solutions in traditional industries
    • Measure and track digital economy contributions to GDP
    • Organise workshops and seminars on digital economy trends and opportunities
regional-collaborationartificial-intelligenceict-expertai-researcherdigital-transformation-teaminnovation-hub-team
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Strategies and tactics for developing a Banking Ecosystem

  • ⛳️ Strategy 1: Prioritise Customer-Centric Services

    • Conduct surveys to understand customer needs and preferences
    • Develop digital-first customer service channels
    • Implement a robust CRM system to manage customer relationships
    • Enhance mobile banking with personalisation features
    • Offer financial advisory services and tools online
    • Ensure seamless cross-channel customer experience
    • Introduce rewards programs for customer loyalty
    • Regularly review and improve customer feedback mechanisms
    • Provide security enhancements to protect customer data
    • Train staff on customer service excellence

  • ⛳️ Strategy 2: Expand Digital Banking Capabilities

    • Invest in upgrading core banking systems for better performance
    • Collaborate with fintech partners to access innovative solutions
    • Implement AI-driven chatbots for 24/7 customer service
    • Develop API gateways to enable third-party integrations
    • Adopt blockchain for secure and transparent transactions
    • Enhance cybersecurity measures to protect digital assets
    • Establish a digital innovation lab for ongoing technology trials
    • Pilot a digital-only banking experience for tech-savvy customers
    • Focus on data analytics to offer personalised products
    • Implement biometric authentication to streamline login processes

  • ⛳️ Strategy 3: Identify and Mitigate Potential Risks

    • Conduct regular risk assessments covering technology and operations
    • Develop a risk management framework aligned with regulatory requirements
    • Implement stress testing for financial resilience under adverse conditions
    • Security audit all digital platforms to identify vulnerabilities
    • Establish a crisis management team and plan
    • Conduct regular training on risk management for all employees
    • Strengthen fraud detection systems with advanced algorithms
    • Monitor market trends to quickly adapt to changes
    • Partner with legal advisors to ensure compliance with financial laws
    • Set up data governance policies to protect customer and bank information
customer-focuseddigital-innovationcustomer-service-representativerisk-managerinformation-technology-teamcompliance-team
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Strategies and tactics for implementing JAP's Consolidated Peacebuilding Strategy (2025–2030)

  • ⛳️ Strategy 1: Empower youth through creative counter-narratives

    • Organise workshops for youth to develop storytelling skills
    • Launch digital campaigns highlighting positive youth stories
    • Create murals in community centres to depict peace narratives
    • Conduct regular theatre performances on counter-radicalisation themes
    • Establish Youth Resilience Hubs in hotspot areas
    • Provide vocational training in Youth Resilience Hubs
    • Incorporate civic engagement exercises in youth programmes
    • Develop youth-authored CVE toolkits for schools
    • Facilitate training sessions for young storytellers
    • Promote youth-led digital campaigns in local communities

  • ⛳️ Strategy 2: Strengthen community resilience through creative engagement

    • Recruit and train local artists and leaders as Youth Peace Ambassadors
    • Set up Community Peace Clubs in key locations
    • Design and conduct creative workshops including murals and storytelling
    • Organise interfaith dialogues with community leaders
    • Build partnerships with local artists for peace initiatives
    • Compile and disseminate peace narratives through local media
    • Conduct cultural exchange programmes among community members
    • Organise festivals and events that celebrate peace and diversity
    • Support reformed gang members to share their peace stories
    • Develop a volunteer programme for youth ambassadors

  • ⛳️ Strategy 3: Establish and operationalise community-based early warning systems

    • Identify and train community volunteers as local monitors
    • Develop a comprehensive list of violence and radicalisation indicators
    • Set up SMS/WhatsApp tip lines for anonymous reporting
    • Organise regular community forums for reporting insights
    • Link early warning reports to local peace committees
    • Coordinate with district forums for timely responses
    • Establish connections with police liaison officers
    • Create communication channels with interfaith councils
    • Provide regular updates to communities on action taken
    • Develop public awareness campaigns on the importance of early warning
peacebuildingradicalisationyouth-ambassadorcommunity-volunteerpeace-committeedigital-campaign-team
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Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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How to track your Digital Innovation strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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