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10 strategies and tactics for Digital Innovation

What is Digital Innovation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Innovation strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Innovation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Innovation strategy examples

You will find in the next section many different Digital Innovation tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for transforming Telco Culture to Techco

  • ⛳️ Strategy 1: Foster an innovation mindset

    • Implement regular innovation workshops and hackathons
    • Create an idea submission platform for employees
    • Reward and recognise innovative ideas and projects
    • Provide training on creative thinking and problem-solving
    • Encourage cross-department collaboration to spark innovation
    • Set up a dedicated innovation team to lead initiatives
    • Incorporate innovation goals into performance reviews
    • Partner with tech startups for innovation exchanges
    • Organise guest lectures and seminars from tech industry leaders
    • Conduct regular assessments of innovation culture maturity

  • ⛳️ Strategy 2: Enhance digital skills and talent

    • Develop a comprehensive digital skills training program
    • Establish mentorship schemes with tech-savvy employees
    • Offer online courses and certifications for emerging technologies
    • Encourage attendance at tech conferences and seminars
    • Host internal tech meetups and demo days
    • Integrate digital competencies into talent acquisition processes
    • Evaluate and adjust roles for digital relevance
    • Create a knowledge-sharing platform for tech learning
    • Launch a digital transformation change management program
    • Regularly survey employee skills and training needs

  • ⛳️ Strategy 3: Cultivate an agile and flexible work environment

    • Implement agile methodologies across teams
    • Redesign workspaces to promote collaboration and flexibility
    • Adopt a remote-friendly work policy with flexible hours
    • Conduct training sessions on agile principles and tools
    • Encourage small, cross-functional teams for projects
    • Streamline processes to support rapid decision-making
    • Regularly gather feedback to refine agile practices
    • Use digital tools to enhance productivity and communication
    • Set clear and measurable goals aligned with agile practices
    • Recognise and reward teamwork and adaptability
innovationdigital-skillsmentorship-providerchange-managerinnovation-teamdigital-transformation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for exploring the Potentials of the Eurasian Economic Union

  • ⛳️ Strategy 1: Enhance regional collaboration in ICT

    • Establish a regional task force dedicated to the integration of communication technologies
    • Encourage cross-border joint ventures in ICT sectors
    • Organise annual conferences to share technological innovations and best practices
    • Promote open-source software development across member countries
    • Facilitate bilateral and multilateral agreements on ICT policies
    • Develop a shared digital infrastructure for seamless communication
    • Implement a regional regulatory framework for data protection
    • Foster educational exchanges in ICT disciplines
    • Support start-ups and incubators focusing on ICT advancements
    • Coordinate public and private investments in ICT development

  • ⛳️ Strategy 2: Invest in artificial intelligence innovation

    • Create a regional AI research fund to support innovation
    • Establish AI innovation hubs in key member cities
    • Promote cross-country academic collaborations in AI research
    • Develop a centralised database for AI research data
    • Encourage public-private partnerships in AI development projects
    • Organise AI-focused hackathons to spark creative solutions
    • Implement AI in government services for improved efficiency
    • Facilitate access to AI training for local workforces
    • Recognise and reward significant AI innovations with regional awards
    • Advocate for AI-friendly policies to encourage entrepreneurship

  • ⛳️ Strategy 3: Accelerate digital transformation and economy

    • Launch a digital transformation roadmap tailored to EEU needs
    • Standardise digital methods and platforms for trade and commerce
    • Encourage digital literacy programs across all age groups
    • Invest in digital infrastructure such as broadband and 5G networks
    • Support digital finance and fintech innovations
    • Facilitate seamless e-commerce operations across borders
    • Enable access to digital markets for small and medium enterprises
    • Promote digital solutions in traditional industries
    • Measure and track digital economy contributions to GDP
    • Organise workshops and seminars on digital economy trends and opportunities
regional-collaborationartificial-intelligenceict-expertai-researcherdigital-transformation-teaminnovation-hub-team
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Strategies and tactics for developing a Banking Ecosystem

  • ⛳️ Strategy 1: Prioritise Customer-Centric Services

    • Conduct surveys to understand customer needs and preferences
    • Develop digital-first customer service channels
    • Implement a robust CRM system to manage customer relationships
    • Enhance mobile banking with personalisation features
    • Offer financial advisory services and tools online
    • Ensure seamless cross-channel customer experience
    • Introduce rewards programs for customer loyalty
    • Regularly review and improve customer feedback mechanisms
    • Provide security enhancements to protect customer data
    • Train staff on customer service excellence

  • ⛳️ Strategy 2: Expand Digital Banking Capabilities

    • Invest in upgrading core banking systems for better performance
    • Collaborate with fintech partners to access innovative solutions
    • Implement AI-driven chatbots for 24/7 customer service
    • Develop API gateways to enable third-party integrations
    • Adopt blockchain for secure and transparent transactions
    • Enhance cybersecurity measures to protect digital assets
    • Establish a digital innovation lab for ongoing technology trials
    • Pilot a digital-only banking experience for tech-savvy customers
    • Focus on data analytics to offer personalised products
    • Implement biometric authentication to streamline login processes

  • ⛳️ Strategy 3: Identify and Mitigate Potential Risks

    • Conduct regular risk assessments covering technology and operations
    • Develop a risk management framework aligned with regulatory requirements
    • Implement stress testing for financial resilience under adverse conditions
    • Security audit all digital platforms to identify vulnerabilities
    • Establish a crisis management team and plan
    • Conduct regular training on risk management for all employees
    • Strengthen fraud detection systems with advanced algorithms
    • Monitor market trends to quickly adapt to changes
    • Partner with legal advisors to ensure compliance with financial laws
    • Set up data governance policies to protect customer and bank information
customer-focuseddigital-innovationcustomer-service-representativerisk-managerinformation-technology-teamcompliance-team
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Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for transforming the real estate office into the largest exchange and partnership centre

  • ⛳️ Strategy 1: Strengthen local partnerships

    • Identify key local real estate players and initiate partnership discussions
    • Develop a partnership value proposition that highlights mutual benefits
    • Create joint promotional events with local businesses and developers
    • Organise quarterly networking events for local real estate professionals
    • Offer partnership incentives like shared listings or referral bonuses
    • Create a digital platform for easy collaboration and partnerships
    • Regularly review partnership success and look for improvement opportunities
    • Educate the team on relationship building with current and potential partners
    • Utilise social media to announce new partnerships and collaborative opportunities
    • Monitor partnership activities and adjust strategies based on performance data

  • ⛳️ Strategy 2: Expand digital presence and capabilities

    • Enhance the company's website to include a partner and exchange portal
    • Invest in SEO and SEM campaigns to increase online visibility
    • Launch a mobile app to facilitate easier access for partners
    • Integrate AI tools to better match buyers and partners to properties
    • Conduct webinars and online workshops on real estate exchange processes
    • Regularly update digital content with market insights and news
    • Develop virtual reality tours for properties to attract remote partners
    • Implement an online booking system for consultations and property viewings
    • Analyse website traffic and user behaviour to optimise the digital platform
    • Create a content calendar for consistent engagement with online audiences

  • ⛳️ Strategy 3: Diversify service offerings

    • Conduct market research to identify potential new services
    • Develop a comprehensive business plan for new service offerings
    • Offer property management services to enhance partnerships
    • Introduce a training program for aspiring real estate professionals
    • Expand into commercial and industrial real estate segments
    • Implement a customer feedback system for service improvements
    • Promote expanded services through targeted marketing campaigns
    • Hire or train staff with the skills needed for new service areas
    • Establish a dedicated team to manage service diversification
    • Continuously monitor market trends and adjust services accordingly
collaborationinnovationpartnership-managerdigital-strategistmarketingdevelopment
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Strategies and tactics for supporting business growth in banking

  • ⛳️ Strategy 1: Implement scalable IT infrastructure

    • Assess current IT infrastructure capacity and identify scalability needs
    • Develop a roadmap for IT infrastructure expansion
    • Invest in cloud-based solutions to accommodate growth
    • Ensure data storage solutions are scalable and secure
    • Establish a proactive monitoring system for infrastructure capacity
    • Regularly review and update hardware and software components
    • Implement redundancy and failover systems to ensure reliability
    • Ensure seamless integration with existing IT systems
    • Train IT staff on managing and scaling tech infrastructure
    • Develop partnerships with technology providers for scalable solutions

  • ⛳️ Strategy 2: Adopt agile methodologies

    • Introduce agile training programs for staff
    • Set up cross-functional agile teams to work on projects
    • Implement iterative development processes for quick adaptation
    • Use agile tools and software for project management
    • Establish clear communication channels within agile teams
    • Evaluate and adjust agile processes regularly for improvement
    • Implement feedback loops to incorporate user input effectively
    • Encourage experimentation and learning from failures
    • Set measurable goals and track progress in agile projects
    • Share agile success stories to promote the approach internally

  • ⛳️ Strategy 3: Leverage data analytics for business expansion

    • Implement advanced data analytics tools for insight generation
    • Establish data governance policies to ensure data quality
    • Conduct market analysis to identify growth opportunities
    • Use customer data to personalize products and services
    • Analyze operational data to improve business processes
    • Hire data analysts and data scientists to interpret data efficiently
    • Regularly review data analytics outputs to refine business strategies
    • Develop a data-centric culture within the organization
    • Strategically align data capabilities with business objectives
    • Invest in technology that supports real-time data processing
scalabilityagile-developmentdata-scientistit-infrastructure-manageragile-development-teamdata-analytics-team
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Strategies and tactics for analysing Infosys Resource & Capability Matrix

  • ⛳️ Strategy 1: Leverage key strengths to diversify market dependency

    • Enhance marketing efforts in non-US regions leveraging global talent pool
    • Develop strategic partnerships to penetrate new markets using existing client relationships
    • Expand digital capabilities to cater to localised needs in emerging markets
    • Utilise brand reputation to enter European and APAC markets
    • Conduct innovation workshops to tailor services for diverse markets
    • Promote thought leadership through global webinars and conferences
    • Utilise innovation capabilities to create market-specific solutions
    • Drive collaborative projects with local governments and agencies
    • Establish regional offices to boost market presence
    • Invest in local talent acquisition to enhance cultural alignment

  • ⛳️ Strategy 2: Reduce dependency on high attrition talent

    • Enhance employee engagement programmes to reduce attrition rates
    • Provide competitive compensation and benefits packages
    • Implement regular performance and satisfaction surveys
    • Foster a culture of innovation and growth to retain talent
    • Enhance leadership training at Infosys Leadership Institute
    • Offer career advancement opportunities and reskilling initiatives
    • Introduce flexible work arrangements to improve work-life balance
    • Establish mentorship and buddy systems for new hires
    • Recognise and reward high-performing employees
    • Implement a feedback loop to address employee concerns proactively

  • ⛳️ Strategy 3: Optimise R&D and consulting capabilities

    • Increase investment in R&D to elevate innovation potential
    • Develop a knowledge sharing hub for best practices in consulting
    • Train consulting teams to improve client interaction and problem resolution
    • Integrate AI tools to enhance consulting service delivery
    • Host innovation sprints to generate new consulting solutions
    • Collaborate with leading research institutions for knowledge advancements
    • Leverage global consulting teams to address regional needs
    • Create centres of excellence focussing on consulting and R&D
    • Conduct industry benchmarking to align consulting services with global standards
    • Offer consultancy certification programmes to upskill employees
diversificationtalent-retentionmarketing-strategisthr-managerr&d-teamconsulting-team
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How to track your Digital Innovation strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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