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10 strategies and tactics for Competition

What is Competition strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Competition strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Competition strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Competition strategy examples

You will find in the next section many different Competition tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing Market Strategies for Belayab Motors

  • ⛳️ Strategy 1: Enhance Product Offerings and Market Penetration

    • Expand product line with a focus on electric vehicles to align with global sustainability trends
    • Conduct comprehensive market research to identify new customer segments and unmet needs
    • Increase brand visibility through strategic partnerships with financial institutions for consumer financing
    • Develop a competitive pricing strategy to increase market share against imported used vehicles
    • Launch promotional campaigns highlighting the benefits and features of new electric vehicle models
    • Enhance after-sales services through extended warranties and regular maintenance packages
    • Establish a network of service centres to support product reach and customer convenience
    • Invest in CRM systems to improve customer relationship management and retention strategies
    • Implement training programs for sales staff to enhance product knowledge and customer engagement
    • Utilise digital marketing platforms to reach a broader audience and strengthen online presence

  • ⛳️ Strategy 2: Strengthen Supply Chain and Resource Management

    • Identify and collaborate with strategic local and international suppliers to ensure competitive pricing
    • Enhance logistics and distribution networks to improve product availability across key regions
    • Diversify supplier base to reduce dependency and negotiate better terms
    • Optimise inventory management to reduce waste and improve turnover rates
    • Exploit economies of scale by negotiating bulk purchase agreements with key suppliers
    • Streamline internal processes with ERP systems for effective resource allocation and financial management
    • Implement cost control measures to maximise profitability and support investment in innovation
    • Conduct regular supply chain audits to identify and rectify inefficiencies
    • Work with government agencies to benefit from policy supports and incentives
    • Assess and augment resource capabilities, especially with regards to human capital and technical expertise

  • ⛳️ Strategy 3: Enhance Branding and Customer Engagement

    • Implement a comprehensive branding strategy that highlights quality, affordability, and innovation
    • Strengthen corporate social responsibility initiatives to promote community engagement and brand loyalty
    • Develop and launch a customer feedback system to drive continuous improvement based on client insights
    • Invest in digital marketing efforts, including user-friendly website enhancements and social media campaigns
    • Establish strategic partnerships with educational institutions for brand advocacy and talent acquisition
    • Host informational workshops and webinars to educate potential buyers about electric vehicles
    • Craft strategic PR campaigns to address misconceptions about Chinese brands and enhance public perception
    • Offer loyalty programs and incentives for repeat customers to reinforce brand preference
    • Regularly measure brand awareness and adjust strategies based on consumer sentiment and feedback
    • Collaborate with influencers and industry voices to amplify brand reach and credibility
market-penetrationsupply-chainmarketing-managersupply-chain-analystbranding-teamproduct-development-team
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Strategies and tactics for implementing a comprehensive cyber wellness programme

  • ⛳️ Strategy 1: Build and train a dedicated team

    • Identify and select team members for the cyber wellness initiative
    • Conduct a kickoff meeting with the identified members in January 2023
    • Organise the first ambassador training in February 2023
    • Coordinate continuous ambassador training sessions annually each March
    • Schedule regular team meetings to track progress and discuss new initiatives
    • Encourage participation in external cyber wellness training and seminars
    • Develop a curriculum and training materials for ambassadors
    • Create opportunities for team members to lead sessions or seminars
    • Provide ongoing feedback and support to ambassadors
    • Recognise and reward team and ambassador achievements yearly

  • ⛳️ Strategy 2: Engage in creative awareness campaigns

    • Launch a new cyber wellness logo by April 2023
    • Introduce and present certificates to ambassadors in May 2023
    • Host a logo, bookmark, and sticker design competition annually starting 2024
    • Organise assemblies to spread awareness on significant dates like Safer Internet Day
    • Coordinate with 'King Maker' for impactful assembly programmes
    • Develop and distribute cyber wellness classroom posters annually
    • Conduct video and art competitions to engage students in cyber wellness topics
    • Utilise pop-up booths to provide hands-on information and resources
    • Use social media to share student work and programme successes
    • Create an online hub or website for resources and information access

  • ⛳️ Strategy 3: Incorporate cyber wellness into curriculum

    • Integrate cyber wellness topics into regular class activities beginning February 2024
    • Design age-appropriate learning modules for various years
    • Leverage monthly assemblies to reinforce cyber wellness learning
    • Collaborate with teachers to align cyber wellness topics within subject curricula
    • Implement a Digital Literacy Week to focus solely on cyber wellness activities
    • Customise activities for special events like Safer Internet Day
    • Include real-world examples and case studies in lessons
    • Ensure that cyber wellness content is updated regularly with current events
    • Create reflection exercises or journals for students to record their learnings
    • Evaluate and adapt the curriculum based on feedback and success metrics
cyber-wellnessengagementteam-leaderambassadortraining-teamawareness-campaign-team
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Strategies and tactics for developing a Strategic Framework for University Growth

  • ⛳️ Strategy 1: Enhance Campus Infrastructure and Facilities

    • Upgrade and decorate lecture rooms and seminar spaces
    • Expand and upgrade medical, engineering, and IT laboratories
    • Develop a new library expansion project
    • Establish a second medical laboratory
    • Install a robust IT structure with green and sustainable technology
    • Open a new campus branch in a strategic location
    • Replace and upgrade university's transport vehicles
    • Collaborate with public and private sectors for infrastructure investment
    • Implement eco-friendly practices in all campus operations
    • Develop and enforce strong health and safety guidelines

  • ⛳️ Strategy 2: Foster Academic Growth and Student Engagement

    • Revise and enhance the academic curriculum regularly
    • Introduce student empowerment and development programs
    • Integrate co-curricular activities to promote holistic learning
    • Provide mentoring and tutoring systems for student support
    • Expand transformational education experiences with global outreach
    • Implement a comprehensive enrolment management plan
    • Offer competitive scholarships and financial aid
    • Encourage community engagement through volunteering and projects
    • Foster an inclusive and collaborative educational environment
    • Implement quality recruitment processes for diverse and skilled faculty

  • ⛳️ Strategy 3: Strengthen Research and Resource Management

    • Prioritise socio-economic research in university's agenda
    • Create partnerships with local and international organisations
    • Develop a strategic financial plan for sustainable funding
    • Enhance the university's internal and external communication
    • Introduce a robust monitoring and assessment framework
    • Cultivate a culture of continuous improvement and innovation
    • Strengthen the support for research activities and infrastructure
    • Develop a resource utilisation policy for efficiency
    • Organise seminars and workshops to showcase research
    • Provide training for staff on resource management and efficiencies
infrastructure-improvementacademic-excellenceuniversity-administratorcurriculum-developerinfrastructure-developmentacademic-affairs
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for addressing marketing challenges for Jivika project

  • ⛳️ Strategy 1: Focus on local market penetration

    • Target schools, hospitals, and local shops within a 10–15 km radius
    • Offer smaller sample packs for trial to gain initial trust
    • Create clear and simple product labels focusing on hygiene and safety
    • Collaborate with local vendors for repeated and bulk orders
    • Use local fairs and haats for direct customer engagement
    • Emphasise trust building through free trials and demonstrations
    • Combine multiple product deliveries to reduce cost
    • Educate beneficiaries on local market expectations and pricing
    • Provide transparency in pricing strategy to stakeholders
    • Utilise localised branding to connect with community values

  • ⛳️ Strategy 2: Enhance product quality and packaging

    • Improve phenyl and detergent formulation with expert training
    • Introduce variation in product offerings, such as agarbatti fragrances
    • Implement quality control protocols for moisture-sensitive products
    • Design attractive packaging to increase retail shelf appeal
    • Highlight product benefits related to safety and effectiveness
    • Create refill pouches to reduce packaging costs
    • Develop a distinct branding strategy with a focus on local production
    • Incorporate customer feedback to continuously refine offerings
    • Establish bold and easily recognisable branding icons
    • Promote environmentally friendly production processes

  • ⛳️ Strategy 3: Strengthen distribution and partnership channels

    • Develop strategic partnerships with local hotels and restaurants
    • Initiate collaborations with NGOs for bulk orders
    • Negotiate flexible terms with local retailers to increase market entry
    • Educate vendors on product unique selling propositions
    • Organise workshops for beneficiaries on cost management
    • Plan production in accordance with local demand cycles
    • Implement staggered production to handle fresh products like mushrooms
    • Utilise local delivery solutions to minimise transportation costs
    • Leverage local success stories to bolster trust and interest
    • Participate in regional exhibitions and fairs to extend market reach
local-marketproduct-qualitymarketing-managerproduct-developersales-teamdistribution-team
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Strategies and tactics for preparing for a Pole Competition

  • ⛳️ Strategy 1: Build a Training Schedule

    • Schedule weekly pole dance practice sessions, aiming for at least 3 times a week
    • Incorporate cross-training activities like yoga or pilates to improve flexibility and core strength
    • Plan regular strength training exercises to enhance grip and upper body endurance
    • Dedicate time for rest and recovery by scheduling rest days each week
    • Track performance and improvement through a journal or fitness app
    • Set short-term goals for mastery of specific moves or routines
    • Include a monthly progress evaluation to adjust the training schedule as needed
    • Attend a pole-intensive workshop or class quarterly to learn new techniques
    • Join a local pole dance group or club for peer support and motivation
    • Consult a professional pole trainer once a month for personalised feedback

  • ⛳️ Strategy 2: Create a Competition Routine

    • Research the competition rules and criteria for scoring
    • Choose music that complements your style and is within time limits
    • Plan a routine that highlights your strengths and unique skills
    • Include transitions and combinations to ensure smooth flow throughout the routine
    • Integrate diverse elements like spins, holds, and climbs for variety
    • Practise the routine regularly, aiming to add more complexity over time
    • Record your routine practice sessions to review and refine movements
    • Seek feedback from peers or trainers on performance and stage presence
    • Revise and adapt your routine based on feedback received
    • Perform your routine in front of a small audience to build confidence

  • ⛳️ Strategy 3: Focus on Nutrition and Mindset

    • Consult with a nutritionist for a tailored meal plan to support energy needs
    • Ensure adequate hydration by drinking plenty of water daily
    • Include protein-rich foods and fresh fruits in your diet for muscle recovery
    • Reduce consumption of processed foods and refined sugars
    • Set aside time each day for mindfulness or meditation practices
    • Practice visualisation techniques to mentally prepare for the competition
    • Read books or articles on performers who inspire you
    • Establish a pre-performance routine to manage nerves and anxiety
    • Create a playlist of motivational tracks to boost morale during training
    • Surround yourself with supportive individuals who encourage your progress
pole-competitiontraining-preparationnutritionistpole-trainerpole-dance-groupsupport-network
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Strategies and tactics for positioning The Timeless Retreat in the Senior Hospitality Sector

  • ⛳️ Strategy 1: Enhance operational efficiency

    • Conduct a comprehensive review of current operational processes
    • Identify areas with resource constraints and develop a plan to address them
    • Implement a digital management system to streamline operations
    • Provide training for staff on efficiency and service excellence
    • Regularly monitor and evaluate the effectiveness of operational processes
    • Develop a plan to optimise staff scheduling for peak hours
    • Implement cost-effective measures to reduce operational expenses
    • Create a feedback loop for continuous improvement suggestions
    • Engage in benchmarking against competitors to identify best practices
    • Evaluate and implement technology solutions to improve service delivery

  • ⛳️ Strategy 2: Expand through strategic partnerships

    • Identify potential partners in the senior care space
    • Develop proposals for mutually beneficial partnerships
    • Leverage partner networks to expand market reach
    • Collaborate with healthcare providers for on-site services
    • Establish partnerships with local businesses for resident activities
    • Negotiate partnerships that provide value-added services to residents
    • Explore joint ventures with complementary service providers
    • Engage with community organizations to enhance local presence
    • Create partnership packages that outline mutual benefits
    • Evaluate partnership performance regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Enhance community engagement and satisfaction

    • Design a programme for regular community engagement activities
    • Collect resident feedback to identify service improvement areas
    • Develop customised activities based on resident interests
    • Launch a monthly newsletter to enhance community communication
    • Initiate workshops and events led by community experts
    • Provide opportunities for family involvement in resident activities
    • Engage residents in feedback sessions to co-create service offerings
    • Implement a rewards programme for resident referrals
    • Host open house events to showcase the retreat to new residents
    • Promote a culture of inclusivity and care among staff
operational-efficiencycommunity-engagementservice-managerpartnership-coordinatoroperations-teamcommunity-engagement-team
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Strategies and tactics for developing a Strategic Plan for Evangelicals of Body Church and Ministries

  • ⛳️ Strategy 1: Enhance leadership and governance

    • Conduct leadership training workshops for church council and committee members
    • Develop and implement operational policy documents to guide governance
    • Establish a monitoring and evaluation framework for church activities
    • Organise annual general meetings to review performance and plan ahead
    • Facilitate exchange visits and excursions for leadership development
    • Implement a feedback mechanism for congregants to contribute to governance
    • Strengthen internal communication channels for better information flow
    • Create a conflict resolution desk to address disputes effectively
    • Mobilise resources for leadership and governance activities
    • Evaluate and refine governance structures annually based on feedback

  • ⛳️ Strategy 2: Strengthen member engagement and participation

    • Organise regular fellowship events to build community among members
    • Facilitate skills development workshops for various ministries
    • Encourage member involvement in strategic plan implementation
    • Develop initiatives to increase youth and family involvement
    • Implement a mentorship programme for new and existing members
    • Conduct surveys to gather member feedback on church activities
    • Organise outreach programmes to increase community involvement
    • Recognise and celebrate volunteers' contributions in church services
    • Create platforms for members to propose and lead new initiatives
    • Regularly evaluate member engagement strategies and adjust as needed

  • ⛳️ Strategy 3: Expand and improve church infrastructure

    • Develop a comprehensive infrastructural plan for the church
    • Mobilise funds for infrastructural projects through fundraising and donations
    • Begin construction of new church facilities, including a skills centre
    • Upgrade existing facilities to accommodate more congregants
    • Incorporate sustainable energy solutions in infrastructural projects
    • Establish a maintenance plan for church buildings and assets
    • Engage with local authorities for necessary approvals and support
    • Enhance the aesthetic appeal of church grounds with landscaping projects
    • Set up a committee to oversee infrastructural projects and ensure progress
    • Review and update the infrastructural plan annually to meet evolving needs
governanceengagementchurch-leadervolunteer-coordinatorleadership-teaminfrastructure-committee
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Strategies and tactics for developing a strategic growth plan for AMI

  • ⛳️ Strategy 1: Expand client base through strategic outreach and networking

    • Identify top industries where AMI’s services can add significant value
    • Develop targeted marketing campaigns tailored to these industries
    • Attend industry conferences and networking events relevant to potential client industries
    • Create strategic partnerships with complementary businesses to expand referrals
    • Leverage LinkedIn and other professional networks to connect with decision makers
    • Offer free, high-value webinars to showcase expertise and attract new leads
    • Implement a referral program to incentivise existing clients to refer new business
    • Participate in online business communities and forums to increase visibility
    • Cultivate relationships with influencers in target industries
    • Monitor KPIs and client acquisition cost to refine outreach strategies

  • ⛳️ Strategy 2: Enhance service offerings and increase client lifetime value

    • Conduct a needs assessment to identify additional services clients may value
    • Develop advanced tier packages for existing service lines offering added benefits
    • Create bundled service packages that encourage clients to engage in long-term contracts
    • Implement a customer feedback loop to continuously improve service offerings
    • Develop upselling and cross-selling strategies for existing clients
    • Design a comprehensive client onboarding process that highlights all service capabilities
    • Initiate a client advisory board to involve clients in product/service development
    • Develop case studies that demonstrate successful long-term client outcomes
    • Focus on consistent follow-ups and regular check-ins to maintain client relationships
    • Monitor client churn rates and adjust strategies to enhance retention

  • ⛳️ Strategy 3: Scale the team to support growth and reduce reliance on Amy Matthews

    • Evaluate current team roles and responsibilities to identify gaps
    • Create job descriptions for new roles critical to supporting growth initiatives
    • Implement a hiring plan to recruit skilled professionals aligned with company culture
    • Develop a comprehensive onboarding programme to integrate new hires effectively
    • Establish a mentorship scheme to facilitate knowledge transfer from existing staff
    • Empower team members with ownership of projects to foster responsibility
    • Implement regular team training and development sessions to improve skills
    • Encourage an open feedback culture to keep team morale high
    • Leverage virtual assistants or contractors for non-core activities
    • Set clear, measurable goals for individual and team performance
growthoutreachmarketing-specialisthr-managermarketing-teamhuman-resources-team
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Strategies and tactics for positioning Ad Spark as a Marketing Agency for Quality Leads

  • ⛳️ Strategy 1: Analyse the competition

    • Identify and list top competitors in the marketing agency industry
    • Examine the services and offers provided by competitors
    • Evaluate competitors' pricing models and value propositions
    • Study competitors' client base and case studies for strengths
    • Analyse competitors' online presence and digital marketing strategies
    • Research customer reviews and testimonials of competitor services
    • Identify unique selling points (USPs) of competitors
    • Assess competitors' brand positioning in the marketplace
    • Determine gaps in competitors' offerings that Ad Spark can fill
    • Create a competitor analysis report highlighting key findings

  • ⛳️ Strategy 2: Identify target audience needs

    • Conduct surveys or interviews with existing clients to gather feedback
    • Analyse customer feedback to identify common needs and challenges
    • Segment the target audience into specific demographics and industries
    • Research trends and emerging needs in target industries
    • Utilise social media and online forums to engage with potential clients
    • Evaluate industry reports and statistics for market insights
    • Identify pain points that Ad Spark can address with its services
    • Develop customer personas based on gathered data
    • Tailor service offerings to align with client needs and market trends
    • Create detailed profiles of potential high-quality leads

  • ⛳️ Strategy 3: Enhance Ad Spark's unique value proposition

    • Define Ad Spark's core services and expert areas
    • Articulate Ad Spark's unique methodologies for lead generation
    • Highlight successful case studies and client outcomes
    • Create compelling brand messaging that resonates with target clients
    • Develop a content strategy to showcase expertise and industry insights
    • Enhance website and marketing materials to reflect the updated value proposition
    • Position Ad Spark's services around measurable results and ROI
    • Leverage social proof and client testimonials to build credibility
    • Organise webinars or events to demonstrate industry leadership
    • Continuously monitor market feedback to refine value proposition
competition-analysisvalue-propositionmarketing-strategistbusiness-analystmarket-research-teamclient-engagement-team
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How to track your Competition strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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