The strategy for the Jivika project revolves around targeting local markets to bolster brand presence and product adoption. One approach is local market penetration, focusing on schools, hospitals, and shops within a 10–15 km radius. For instance, collaborating with local vendors and participating in local fairs fosters trust while offering smaller sample packs attracts initial interest.
Another key aspect includes enhancing product quality and packaging. This involves refining formulations, like phenyl and detergent, and introducing product variations such as agarbatti fragrances. Customer feedback aids in refining offerings, while designing attractive packaging boosts retail appeal.
Lastly, strengthening distribution and partnerships expands market reach. Strategic alliances with hotels, restaurants, and NGOs for bulk orders help amplify product dissemination. Engaging local delivery solutions and participating in regional exhibitions further supports these efforts, ensuring efficient distribution and community engagement.
The strategies
⛳️ Strategy 1: Focus on local market penetration
- Target schools, hospitals, and local shops within a 10–15 km radius
- Offer smaller sample packs for trial to gain initial trust
- Create clear and simple product labels focusing on hygiene and safety
- Collaborate with local vendors for repeated and bulk orders
- Use local fairs and haats for direct customer engagement
- Emphasise trust building through free trials and demonstrations
- Combine multiple product deliveries to reduce cost
- Educate beneficiaries on local market expectations and pricing
- Provide transparency in pricing strategy to stakeholders
- Utilise localised branding to connect with community values
⛳️ Strategy 2: Enhance product quality and packaging
- Improve phenyl and detergent formulation with expert training
- Introduce variation in product offerings, such as agarbatti fragrances
- Implement quality control protocols for moisture-sensitive products
- Design attractive packaging to increase retail shelf appeal
- Highlight product benefits related to safety and effectiveness
- Create refill pouches to reduce packaging costs
- Develop a distinct branding strategy with a focus on local production
- Incorporate customer feedback to continuously refine offerings
- Establish bold and easily recognisable branding icons
- Promote environmentally friendly production processes
⛳️ Strategy 3: Strengthen distribution and partnership channels
- Develop strategic partnerships with local hotels and restaurants
- Initiate collaborations with NGOs for bulk orders
- Negotiate flexible terms with local retailers to increase market entry
- Educate vendors on product unique selling propositions
- Organise workshops for beneficiaries on cost management
- Plan production in accordance with local demand cycles
- Implement staggered production to handle fresh products like mushrooms
- Utilise local delivery solutions to minimise transportation costs
- Leverage local success stories to bolster trust and interest
- Participate in regional exhibitions and fairs to extend market reach
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
