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Product OKR example

Keep core users coming back

Raise retention among the users who matter most.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE

Raise retention of our most valuable users

  1. KR 1

    Increase weekly active rate of core accounts from 55% to 70%

  2. KR 2

    Reduce 90-day churn of core accounts from 9% to 5%

  3. KR 3

    Raise average key actions per active user per week from 4 to 6

Example targets. Adapt to your baseline before you start.
USE THIS WHEN

Retention is slipping in the accounts you depend on. Define 'core user' clearly first.

KPIs to watch alongside this OKR

Keep these measures in view as you review progress.

  • Weekly active rate
  • Churn rate
  • Engagement depth
Explore related KPIs

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Keep core users coming back
objectives:
  - title: Raise retention of our most valuable users
    outcomes:
      - title: Increase weekly active rate of core accounts from 55% to 70%
        initiatives: []
      - title: Reduce 90-day churn of core accounts from 9% to 5%
        initiatives: []
      - title: Raise average key actions per active user per week from 4 to 6
        initiatives: []
KEEP EXPLORING

More examples to explore.

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Retention

Fix the gaps that cause churn

Close the product gaps behind lost customers.

Objective

Close the product gaps behind lost customers

  1. Reduce churn tagged 'missing functionality' from 30% to 15% of churned accounts
  2. Ship fixes for the top 3 churn reasons from exit interviews
  3. Win back 10 churned accounts after shipping fixes, up from 0
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Activation

Get new users to value in their first week

Make the first week the reason users stay.

Objective

Make the first week the reason users stay

  1. Increase week-1 activation from 32% to 45% of new signups
  2. Cut median time to first key action from 3 days to 1 day
  3. Raise week-4 retention of new users from 25% to 33%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Adoption

Ship features customers actually adopt

Judge releases by usage, not by how many shipped.

Objective

Turn releases into measurable adoption

  1. Increase 30-day adoption of new features from 12% to 25% of active accounts
  2. Validate 100% of roadmap items with at least 5 customer conversations before build, up from 40%
  3. Retire or rework 3 features with under 5% usage
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account