Judge releases by usage, not by how many shipped.
Increase 30-day adoption of new features from 12% to 25% of active accounts
Validate 100% of roadmap items with at least 5 customer conversations before build, up from 40%
Retire or rework 3 features with under 5% usage
The team ships a lot but usage barely moves. Agree on what counts as adopting each feature before launch.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Product OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Ship features customers actually adopt
objectives:
- title: Turn releases into measurable adoption
outcomes:
- title: >-
Increase 30-day adoption of new features from 12% to 25% of active
accounts
initiatives: []
- title: >-
Validate 100% of roadmap items with at least 5 customer conversations
before build, up from 40%
initiatives: []
- title: Retire or rework 3 features with under 5% usage
initiatives: []
Make a strategic feature part of how customers work.
Make a strategic feature part of how customers work
Make the first week the reason users stay.
Make the first week the reason users stay
Prove a new product solves a problem people will pay for.
Prove our new product solves a problem people pay for