/templatesStart free
Browse all functions
Product OKR example

Fix the gaps that cause churn

Close the product gaps behind lost customers.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE

Close the product gaps behind lost customers

  1. KR 1

    Reduce churn tagged 'missing functionality' from 30% to 15% of churned accounts

  2. KR 2

    Ship fixes for the top 3 churn reasons from exit interviews

  3. KR 3

    Win back 10 churned accounts after shipping fixes, up from 0

Example targets. Adapt to your baseline before you start.
USE THIS WHEN

Exit interviews keep naming the same missing features. Tag churn reasons consistently first.

KPIs to watch alongside this OKR

Keep these measures in view as you review progress.

  • Churn by reason
  • Gross churn
  • Win-backs
Explore related KPIs

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Fix the gaps that cause churn
objectives:
  - title: Close the product gaps behind lost customers
    outcomes:
      - title: >-
          Reduce churn tagged 'missing functionality' from 30% to 15% of churned
          accounts
        initiatives: []
      - title: Ship fixes for the top 3 churn reasons from exit interviews
        initiatives: []
      - title: Win back 10 churned accounts after shipping fixes, up from 0
        initiatives: []
KEEP EXPLORING

More examples to explore.

Explore the collection
Retention

Keep core users coming back

Raise retention among the users who matter most.

Objective

Raise retention of our most valuable users

  1. Increase weekly active rate of core accounts from 55% to 70%
  2. Reduce 90-day churn of core accounts from 9% to 5%
  3. Raise average key actions per active user per week from 4 to 6
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Activation

Get new users to value in their first week

Make the first week the reason users stay.

Objective

Make the first week the reason users stay

  1. Increase week-1 activation from 32% to 45% of new signups
  2. Cut median time to first key action from 3 days to 1 day
  3. Raise week-4 retention of new users from 25% to 33%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Adoption

Ship features customers actually adopt

Judge releases by usage, not by how many shipped.

Objective

Turn releases into measurable adoption

  1. Increase 30-day adoption of new features from 12% to 25% of active accounts
  2. Validate 100% of roadmap items with at least 5 customer conversations before build, up from 40%
  3. Retire or rework 3 features with under 5% usage
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account