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Product OKR example

Get new users to value in their first week

Make the first week the reason users stay.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE

Make the first week the reason users stay

  1. KR 1

    Increase week-1 activation from 32% to 45% of new signups

  2. KR 2

    Cut median time to first key action from 3 days to 1 day

  3. KR 3

    Raise week-4 retention of new users from 25% to 33%

Example targets. Adapt to your baseline before you start.
USE THIS WHEN

Plenty of people sign up but few stick around. Define your activation event with data before setting targets.

KPIs to watch alongside this OKR

Keep these measures in view as you review progress.

  • Activation rate
  • Time to first value
  • Week-4 retention
Explore related KPIs

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Get new users to value in their first week
objectives:
  - title: Make the first week the reason users stay
    outcomes:
      - title: Increase week-1 activation from 32% to 45% of new signups
        initiatives: []
      - title: Cut median time to first key action from 3 days to 1 day
        initiatives: []
      - title: Raise week-4 retention of new users from 25% to 33%
        initiatives: []
KEEP EXPLORING

More examples to explore.

Explore the collection
Activation

Make onboarding fully self-serve

Let customers get set up without your team's help.

Objective

Let customers get set up without our help

  1. Increase accounts completing setup without a support contact from 50% to 80%
  2. Reduce onboarding-related support tickets from 300 to 120 per month
  3. Raise setup completion within 7 days from 45% to 70%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Adoption

Ship features customers actually adopt

Judge releases by usage, not by how many shipped.

Objective

Turn releases into measurable adoption

  1. Increase 30-day adoption of new features from 12% to 25% of active accounts
  2. Validate 100% of roadmap items with at least 5 customer conversations before build, up from 40%
  3. Retire or rework 3 features with under 5% usage
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Discovery

Find product-market fit for a new product

Prove a new product solves a problem people will pay for.

Objective

Prove our new product solves a problem people pay for

  1. Reach 40% of active users saying they'd be very disappointed without it, up from 18%
  2. Convert 25 design partners into paying customers, up from 0
  3. Hit 50% month-2 retention for new accounts, up from 30%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account