Product OKR example

Find product-market fit for a new product

Prove a new product solves a problem people will pay for.

Suggested timeframe: Set with your team1 objective · 3 key results

YOUR STARTING POINTProduct OKRs

OBJECTIVE

Prove our new product solves a problem people pay for

KR 1
Reach 40% of active users saying they'd be very disappointed without it, up from 18%
KR 2
Convert 25 design partners into paying customers, up from 0
KR 3
Hit 50% month-2 retention for new accounts, up from 30%

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

You're early with a new product and need proof before scaling. Keep the target group narrow.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Find product-market fit for a new product
objectives:
  - title: Prove our new product solves a problem people pay for
    outcomes:
      - title: >-
          Reach 40% of active users saying they'd be very disappointed without
          it, up from 18%
        initiatives: []
      - title: Convert 25 design partners into paying customers, up from 0
        initiatives: []
      - title: Hit 50% month-2 retention for new accounts, up from 30%
        initiatives: []

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