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9 strategies and tactics for Educational Technology

What is Educational Technology strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Educational Technology strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Educational Technology strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Educational Technology strategy examples

You will find in the next section many different Educational Technology tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing AI strategy for educational advancements

  • ⛳️ Strategy 1: Launch AI-enabled teaching and learning tools

    • Conduct a needs assessment to identify key areas for AI integration in teaching and learning
    • Collaborate with educators to design AI tools that align with curriculum standards
    • Develop AI algorithms that personalise learning experiences for students
    • Test AI prototypes in a controlled environment with feedback from teachers and students
    • Integrate Natural Language Processing for improved student-teacher interaction
    • Develop a user-friendly interface that is accessible for both teachers and students
    • Implement real-time data analytics to monitor student progress and engagement
    • Ensure compliance with data privacy laws to protect student information
    • Train teachers on how to effectively utilise AI tools in their classrooms
    • Launch AI tools in phases, starting with a pilot programme in select schools

  • ⛳️ Strategy 2: Introduce AI-enabled operational tools

    • Identify and prioritise operational processes that could benefit from AI automation
    • Develop AI-powered analytics tools for efficient data management and decision support
    • Test AI tools to ensure they enhance workflow and productivity
    • Deploy AI-driven chatbots to handle routine inquiries from internal stakeholders
    • Utilise machine learning to optimise resource allocation and scheduling
    • Create automated reporting tools to track key performance indicators
    • Ensure AI systems integrate seamlessly with existing IT infrastructure
    • Regularly update AI tools to adapt to changing operational needs
    • Conduct training sessions for staff on using AI tools for operational tasks
    • Evaluate the impact of AI systems on operational efficiency and adjust strategy as needed

  • ⛳️ Strategy 3: Design, test, develop, and maintain AI capabilities

    • Assemble a cross-functional team to oversee AI development and integration
    • Conduct research to stay updated on AI trends and best practices in education
    • Create a roadmap for AI capability development with clear timelines and deliverables
    • Utilise agile development methodologies to iteratively build and refine AI solutions
    • Implement rigorous testing protocols to validate AI performance and accuracy
    • Establish a maintenance plan to monitor AI systems and address issues promptly
    • Solicit feedback from end-users to continuously improve AI tools
    • Invest in ongoing training for staff on the latest AI technologies and methodologies
    • Maintain a robust security framework to protect AI systems from potential threats
    • Develop partnerships with AI experts and educational institutions for continuous innovation
ai-integrationeducational-technologyeducatorai-developercross-functional-development-teamresearch-and-development-team
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Strategies and tactics for developing Industry-Relevant Creative Innovative & Techno-Savvy Graduates

  • ⛳️ Strategy 1: Integrate industry-related projects

    • Collaborate with multiple industries to identify skill gaps and necessary competencies
    • Incorporate real-world industry projects into the curriculum
    • Encourage students to participate in hackathons and industry competitions
    • Launch a mentorship program with industry experts
    • Facilitate industry internships as part of the degree programme
    • Offer workshops and seminars led by industry professionals
    • Develop courses that simulate real industry scenarios
    • Leverage industry case studies in teaching modules
    • Review curriculum annually to align with industry trends and needs
    • Establish an industry advisory board to provide continuous feedback

  • ⛳️ Strategy 2: Enhance creative and innovative thinking

    • Incorporate design thinking methodologies into the curriculum
    • Provide courses on creative problem-solving
    • Encourage interdisciplinary learning and projects
    • Foster an environment of experimentation without fear of failure
    • Introduce a 'Creative Fridays' initiative with open projects
    • Host creative forums with guest speakers from varied disciplines
    • Encourage collaborative group work and peer evaluations
    • Implement extracurricular activities focused on creative arts
    • Create awards and recognitions for innovative student projects
    • Develop an innovation lab accessible to all students

  • ⛳️ Strategy 3: Promote techno-savvy skills

    • Include coding and digital literacy courses as core curriculum components
    • Utilise the latest educational technologies in classroom teaching
    • Offer short courses on emerging technologies like AI and blockchain
    • Ensure regular upgrading of all technical infrastructure
    • Encourage participation in online technology forums and webinars
    • Facilitate tech-focused student clubs and interest groups
    • Organise annual ‘Techfest’ showcasing cutting-edge technologies
    • Partner with tech companies for workshops and hands-on sessions
    • Incorporate cybersecurity fundamentals into technology courses
    • Evaluate student progress with digital portfolios showcasing their tech skills
industry-integrationcreative-innovationcurriculum-developerindustry-liaisoneducational-technology-teamindustry-advisory-board
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Strategies and tactics for integrating technology into classroom lessons

  • ⛳️ Strategy 1: Incorporate interactive apps and tools

    • Research and select a list of educational apps relevant to the subject
    • Conduct trials with different apps to evaluate effectiveness
    • Introduce apps gradually, starting with a classroom demonstration
    • Align app content with the curriculum learning objectives
    • Provide students with guides on how to use each app effectively
    • Schedule regular app usage in lesson plans to ensure consistent integration
    • Gather student feedback on the effectiveness and enjoyment of each app
    • Adjust app usage based on feedback and learning outcomes
    • Offer additional resources or tutorials for apps used in class
    • Track student progress through app analytics to tailor support

  • ⛳️ Strategy 2: Utilise digital collaboration platforms

    • Identify suitable digital platforms for collaborative projects
    • Ensure all students have access to the chosen platform
    • Create guidelines for digital collaboration and netiquette
    • Designate specific projects using the digital platforms
    • Set clear objectives for the use of technology in collaboration
    • Monitor and support student interactions on the platform
    • Encourage feedback and sharing of work via the platform
    • Facilitate peer reviews and collaborative editing features
    • Evaluate platform effectiveness and student engagement
    • Adjust assignments and platform use based on evaluations

  • ⛳️ Strategy 3: Implement gamified learning experiences

    • Select subjects or topics that lend themselves well to gamification
    • Research and choose educational games or platforms that align with the curriculum
    • Introduce gaming elements such as challenges or point systems into lessons
    • Explain the educational value of each game to students and parents
    • Encourage student participation through incentives or rewards
    • Incorporate reflective activities post-gameplay for deeper learning
    • Adapt challenges and levels based on student performance and feedback
    • Organise team-based games to promote collaboration
    • Gather student feedback on engagement and understanding
    • Continuously adjust the gaming strategy based on student feedback and outcomes
educational-appsdigital-collaborationteachertechnology-integratorcurriculum-teamit-support-team
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Strategies and tactics for bridging the Gap Between Education and Job Market Demands

  • ⛳️ Strategy 1: Modernise curriculums

    • Conduct a comprehensive review of current curriculums to identify gaps and outdated content
    • Establish a committee comprising educators and industry representatives to update curriculum standards
    • Introduce courses that reflect current industry trends and demands
    • Incorporate practical skills and hands-on projects into academic programs
    • Create specialised tracks within degree programs to cater to specific industry needs
    • Ensure regular updates to course materials based on industry feedback
    • Benchmark curriculums against successful international models
    • Partner with private sector experts to provide guest lectures and modules
    • Implement a feedback loop with recent graduates and employers to continuously refine curriculums
    • Promote interdisciplinary studies that encourage innovative thinking and problem-solving

  • ⛳️ Strategy 2: Create experiential learning opportunities

    • Develop partnerships with local businesses to offer internship and apprenticeship programs
    • Integrate work-based learning experiences into academic curriculums
    • Facilitate cooperative education programs that alternate between study and work
    • Encourage students to engage in industry projects and competitions
    • Provide mentorship programs pairing students with industry professionals
    • Incorporate real-world case studies into academic assessments
    • Organise industry exposure visits for students
    • Host workshops and seminars focusing on skill development
    • Evaluate the impact of experiential learning programs on student outcomes
    • Reward academic institutions and businesses demonstrating excellence in experiential learning collaborations

  • ⛳️ Strategy 3: Integrate technology and soft skills training

    • Identify essential technology skills required across various industries
    • Implement training modules focused on digital literacy and emerging technologies
    • Offer workshops on essential soft skills such as communication, teamwork, and problem-solving
    • Encourage self-directed learning by providing access to online courses and resources
    • Foster a tech-friendly learning environment through digital tools and resources
    • Collaborate with tech companies to stay abreast of technological advancements
    • Develop assessment metrics to gauge proficiency in tech and soft skills
    • Promote cross-departmental projects that involve the use of technology
    • Integrate technology into teaching methods to enhance learning experiences
    • Monitor the alignment of tech and soft skills training with market requirements regularly
educationindustry-alignmenteducatorsemployerscurriculum-developmentcareer-services
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Strategies and tactics for enhancing Academic and Institutional Excellence

  • ⛳️ Strategy 1: Increase student intake and enhance visual identity

    • Conduct market research to understand student preferences for MBA programs
    • Create a targeted marketing campaign focusing on the unique attributes of the MBA program
    • Redesign the visual identity with a professional design agency involving stakeholders
    • Develop a comprehensive branding guideline to maintain uniformity across all platforms
    • Promote student success stories and innovative projects on social media platforms
    • Collaborate with corporates to engage students in internships and real-world projects
    • Conduct webinars and open days to attract prospective MBA students
    • Enhance website user experience to streamline information access for potential students
    • Evaluate and update the curriculum to meet industry standards and student aspirations
    • Implement feedback loops with current students to continuously improve the program

  • ⛳️ Strategy 2: Enhance faculty development and student success

    • Organize professional development workshops for faculty to upskill in modern teaching methodologies
    • Deploy a needs assessment survey to identify skills gaps among faculty and students
    • Develop tailored training programs focusing on holistic student development
    • Create partnerships with high-value companies to secure internship and placement opportunities
    • Implement mentorship programs connecting alumni with current students
    • Streamline HR processes to efficiently address faculty training and development needs
    • Facilitate interdepartmental collaboration to foster innovative teaching practices
    • Establish a faculty advisory board to guide and support faculty career development
    • Introduce a recognition system to reward faculty and students for their achievements
    • Regularly review and update teaching tools and resources to enhance learning outcomes

  • ⛳️ Strategy 3: Enhance campus infrastructure and support entrepreneurial initiatives

    • Plan and execute the modernization of existing campus facilities with community input
    • Develop incubation centres to support student entrepreneurial initiatives
    • Invest in high-speed internet and digital tools to improve digital connectivity
    • Adopt cutting-edge technology in classrooms to enhance teaching and learning experiences
    • Expand the library and online learning resources for academic enrichment
    • Conduct regular maintenance and upgrades to ensure a hygienic campus environment
    • Create inclusive spaces and policies fostering a diverse and supportive campus climate
    • Collaborate with tech companies to bring innovative learning solutions to campus
    • Establish a student support centre to address diverse needs and enhance student life
    • Implement green initiatives to promote sustainability and environmental consciousness
academic-excellencefaculty-developmentfaculty-advisormarketing-coordinatorbranding-teamcampus-development-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for enhancing Media Presence and Impact

  • ⛳️ Strategy 1: Increase Audience Engagement

    • Conduct audience surveys to understand viewer preferences in content and format
    • Develop interactive programs that encourage audience participation and feedback
    • Leverage social media platforms to engage audiences with live Q&A sessions and polls
    • Collaborate with local influencers to amplify reach and engagement
    • Organise community events to establish a stronger local presence
    • Create multilingual content to cater to diverse linguistic groups
    • Introduce a customer loyalty program with rewards for regular viewers
    • Analyse viewer ratings and feedback to adjust programming accordingly
    • Develop a mobile app with exclusive content and features for enhanced accessibility
    • Expand podcast series to cover behind-the-scenes insights and special topics

  • ⛳️ Strategy 2: Strengthen Technological Infrastructure

    • Upgrade broadcasting equipment to ensure top-tier transmission quality
    • Implement a robust content management system for efficient production workflows
    • Invest in AI-driven analytics tools to monitor audience patterns and preferences
    • Enhance digital security measures to protect against cyber threats
    • Introduce virtual reality elements to news segments for immersive storytelling
    • Develop backup systems to ensure uninterrupted broadcasting services
    • Offer training sessions for staff on new technologies and tools
    • Evaluate and update studio facilities to meet future industry standards
    • Utilise cloud services for efficient data storage and management
    • Incorporate state-of-the-art audio technology for superior sound quality

  • ⛳️ Strategy 3: Expand Regional Influence

    • Establish partnerships with international media outlets for content exchange
    • Participate in regional media conferences and workshops to raise brand visibility
    • Launch a series of documentaries focusing on key East African issues
    • Develop a network of correspondents and reporters across key East African cities
    • Strengthen relationships with government bodies for tailored content that addresses policy changes
    • Sponsor regional events highlighting cultural diversity and media literacy
    • Initiate cross-border collaborations with broadcasters in neighbouring countries
    • Offer training programs and workshops for aspiring journalists in the region
    • Create partnerships with educational institutions for media-related courses
    • Collaborate with NGOs to produce content on social development projects
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How to track your Educational Technology strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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