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1 strategies and tactics for Edtech

What is Edtech strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Edtech strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Edtech strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Edtech strategy examples

We've added many examples of Edtech tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching eSchool in Bangladesh

  • ⛳️ Strategy 1: Secure seed funding successfully

    • Prepare a detailed and compelling pitch deck that highlights unique selling propositions and financial projections
    • Identify potential investors, focusing on those with a background in EdTech and interest in emerging markets
    • Schedule and conduct pitch meetings with identified investors ensuring to address all potential concerns and questions
    • Gather endorsements and testimonials from early adopters to validate the platform's effectiveness
    • Highlight the scalability of the SaaS model and potential return on investment through strong financial projections
    • Use success stories from pilot partners to demonstrate eSchool’s impact in real settings
    • Negotiate investment term sheets while ensuring favourable terms for the company’s growth
    • Leverage any governmental incentives available for technology-based educational solutions
    • Explore additional funding opportunities through government grants focused on educational technology and innovation
    • Build and maintain robust communication channels with investors to keep them engaged and informed

  • ⛳️ Strategy 2: Expand market reach effectively

    • Conduct market research to identify target schools and institutions across the 8 Divisions and prioritise engagement
    • Develop a comprehensive marketing plan including digital marketing to create awareness and generate leads
    • Establish partnerships with local education authorities and networks to facilitate introductions and credibility
    • Create strategic alliances with telecommunication companies to ensure affordability and accessibility of the platform
    • Set up demonstration sessions and workshops to showcase platform capabilities directly to potential clients and stakeholders
    • Offer introductory pricing or trial periods to onboard institutions at scale initially
    • Employ a local sales force familiar with the educational landscape and its challenges in Bangladesh
    • Launch targeted digital advertising campaigns on popular social media platforms to increase brand awareness
    • Create educational content highlighting the benefits and features of eSchool for institutions
    • Utilise feedback from initial adopters to refine marketing messages and improve customer satisfaction

  • ⛳️ Strategy 3: Strengthen platform capabilities and support

    • Allocate resources for continuous platform development focusing on seamless user experience and performance improvements
    • Integrate additional features and analytics that align with the specific needs of institutions and regulatory bodies in Bangladesh
    • Maintain a dedicated customer support team to assist users and resolve issues promptly
    • Implement feedback loops with users to gain insights and make informed product improvements
    • Ensure robust data security measures to protect sensitive information of institutions and students
    • Develop extensive training materials and programs to help users effectively navigate and leverage all platform features
    • Seek partnerships with academic experts to continuously enhance and validate algorithmic predictions and analytics
    • Regularly update analytics dashboards to provide real-time, actionable insights to government bodies and institutional heads
    • Align platform updates with educational policy changes and regulatory requirements in Bangladesh
    • Implement a user community platform enabling schools to share insights and experiences to foster collaboration
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Implement these strategies

How to track your Edtech strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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