The strategy for launching eSchool in Bangladesh involves securing seed funding, expanding market reach, and enhancing platform capabilities. To attract investors, a compelling pitch deck is essential, showcasing eSchool's benefits and financial projections. For example, highlighting pilot success stories can demonstrate the real-world impact of eSchool. Engaging with investors familiar with EdTech and emerging markets can also be a game-changer.
To effectively expand market reach, conducting research to identify target schools is vital. Developing marketing plans and partnering with local education authorities can help solidify eSchool's presence. For instance, collaborating with telecommunication companies can make the platform more accessible and affordable.
Strengthening platform capabilities involves continuous development focusing on user experience, adding features tailored to Bangladeshi institutions, and robust customer support. For instance, having a dedicated support team ensures prompt issue resolution, fostering a positive user experience. Additionally, integrating user feedback can lead to necessary product improvements, ensuring the platform meets users' evolving needs.
The strategies
⛳️ Strategy 1: Secure seed funding successfully
- Prepare a detailed and compelling pitch deck that highlights unique selling propositions and financial projections
- Identify potential investors, focusing on those with a background in EdTech and interest in emerging markets
- Schedule and conduct pitch meetings with identified investors ensuring to address all potential concerns and questions
- Gather endorsements and testimonials from early adopters to validate the platform's effectiveness
- Highlight the scalability of the SaaS model and potential return on investment through strong financial projections
- Use success stories from pilot partners to demonstrate eSchool’s impact in real settings
- Negotiate investment term sheets while ensuring favourable terms for the company’s growth
- Leverage any governmental incentives available for technology-based educational solutions
- Explore additional funding opportunities through government grants focused on educational technology and innovation
- Build and maintain robust communication channels with investors to keep them engaged and informed
⛳️ Strategy 2: Expand market reach effectively
- Conduct market research to identify target schools and institutions across the 8 Divisions and prioritise engagement
- Develop a comprehensive marketing plan including digital marketing to create awareness and generate leads
- Establish partnerships with local education authorities and networks to facilitate introductions and credibility
- Create strategic alliances with telecommunication companies to ensure affordability and accessibility of the platform
- Set up demonstration sessions and workshops to showcase platform capabilities directly to potential clients and stakeholders
- Offer introductory pricing or trial periods to onboard institutions at scale initially
- Employ a local sales force familiar with the educational landscape and its challenges in Bangladesh
- Launch targeted digital advertising campaigns on popular social media platforms to increase brand awareness
- Create educational content highlighting the benefits and features of eSchool for institutions
- Utilise feedback from initial adopters to refine marketing messages and improve customer satisfaction
⛳️ Strategy 3: Strengthen platform capabilities and support
- Allocate resources for continuous platform development focusing on seamless user experience and performance improvements
- Integrate additional features and analytics that align with the specific needs of institutions and regulatory bodies in Bangladesh
- Maintain a dedicated customer support team to assist users and resolve issues promptly
- Implement feedback loops with users to gain insights and make informed product improvements
- Ensure robust data security measures to protect sensitive information of institutions and students
- Develop extensive training materials and programs to help users effectively navigate and leverage all platform features
- Seek partnerships with academic experts to continuously enhance and validate algorithmic predictions and analytics
- Regularly update analytics dashboards to provide real-time, actionable insights to government bodies and institutional heads
- Align platform updates with educational policy changes and regulatory requirements in Bangladesh
- Implement a user community platform enabling schools to share insights and experiences to foster collaboration
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
