The strategy outlined is centered around managing strategic commercial and execution partnerships in marketing. The first aspect emphasizes fostering strong communication, which involves regular meetings, clear protocols, and designated key contacts. For example, using collaboration tools can help in seamless information sharing and maintaining a shared digital workspace ensures all documents are accessible. Additionally, it highlights the importance of documenting communication and having a process for conflict resolution.
Another critical element is aligning goals and objectives. This strategy includes setting SMART objectives and identifying mutual benefits, fostering an environment where all parties work towards common goals. Conducting planning sessions and creating accountability frameworks are essential, along with regular reviews to ensure alignment.
Lastly, leveraging strengths and resources focuses on conducting SWOT analyses to understand each partner's capabilities. By identifying key strengths, resources can be allocated effectively in marketing campaigns. Sharing best practices and creating training sessions can help in maximizing resource utilization.
The strategies
⛳️ Strategy 1: Foster strong communication
- Schedule regular meetings for progress updates
- Establish a clear communication protocol for all stakeholders
- Define key contacts within each partnership for efficient communication
- Utilise collaboration tools for seamless information sharing
- Create a shared digital workspace for all partnership documents
- Implement a feedback mechanism to continuously improve communication
- Ensure all communication is documented and easily accessible
- Develop a conflict resolution process
- Train team members on effective communication skills
- Encourage open and transparent dialogue
⛳️ Strategy 2: Align goals and objectives
- Collaboratively set SMART objectives for the partnership
- Identify mutual benefits and interests between partners
- Conduct a strategic planning session with all partners
- Create a joint accountability framework
- Develop a shared success metrics dashboard
- Regularly review alignment of goals and adjust as necessary
- Set up a system to monitor progress against objectives
- Ensure all team members understand the partnership's vision
- Integrate partnership goals into organisational objectives
- Facilitate workshops to align team efforts with partnership goals
⛳️ Strategy 3: Leverage strengths and resources
- Conduct a SWOT analysis for each partnership
- Identify and map out each partner's key strengths and resources
- Develop a strategy to complement each partner's strengths
- Allocate resources effectively based on expertise
- Utilise partners' strengths in specific aspects of marketing campaigns
- Share best practices and knowledge between partners
- Implement joint training sessions on leveraging resources
- Create a resource-sharing framework
- Assess the return on investment for each partnership
- Review resource utilisation regularly for optimisation
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
