Product OKR example

Make discovery a weekly habit

Base roadmap decisions on regular customer evidence.

Suggested timeframe: Set with your team1 objective · 3 key results

YOUR STARTING POINTProduct OKRs

OBJECTIVE

Base roadmap decisions on regular customer evidence

KR 1
Hold at least 3 customer conversations per product manager per week, up from 1
KR 2
Back 80% of new roadmap items with documented customer evidence, up from 30%
KR 3
Run 6 experiments that test riskiest assumptions before building, up from 1

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

Roadmap decisions are driven by opinions or the loudest customer. Works well for product managers new to OKRs.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Make discovery a weekly habit
objectives:
  - title: Base roadmap decisions on regular customer evidence
    outcomes:
      - title: >-
          Hold at least 3 customer conversations per product manager per week,
          up from 1
        initiatives: []
      - title: >-
          Back 80% of new roadmap items with documented customer evidence, up
          from 30%
        initiatives: []
      - title: >-
          Run 6 experiments that test riskiest assumptions before building, up
          from 1
        initiatives: []

KEEP EXPLORING

More examples to explore.

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Discovery

Find product-market fit for a new product

Prove a new product solves a problem people will pay for.

Objective

Prove our new product solves a problem people pay for

Reach 40% of active users saying they'd be very disappointed without it, up from 18%
Convert 25 design partners into paying customers, up from 0
Hit 50% month-2 retention for new accounts, up from 30%

View template

Discovery