A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase MRR from $1.5M to $1.8M
Successfully expand revenue to EU market with $50K MRR coming from Europe
Achieve 30% upsell to existing customers
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Sales OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Hit revenue milestones
objectives:
- title: Achieve $5,000,000 in quarterly revenue
outcomes:
- title: Increase MRR from $1.5M to $1.8M
from: 1500000.0
to: 1800000.0
score_format: "$_number_ MRR"
initiatives: []
- title: Successfully expand revenue to EU market with $50K MRR coming from Europe
from: 15000.0
to: 500000.0
score_format: "$_number_ EU MRR"
initiatives: []
- title: Achieve 30% upsell to existing customers
from: 0.0
to: 30.0
score_format: _number_% upsell
initiatives: []
Tripe our revenue growth
Make channel partners a significant part of our success
Increase the acquisition of new clients