A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase number of customer sign-ups by 30%
Increase customer lifetime value by 20%
In this template, you'll find a set of objectives and key results that are specifically designed to help your team focus on attracting and converting new customers for your business.
By setting clear and measurable goals, you can track your progress, hold yourself accountable, and ensure that your efforts are having the desired impact.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 2 key results
Example targets. Adapt to your baseline before you start.---
title: Boost customer acquisition
objectives:
- title: Increase customer acquisition
outcomes:
- title: Increase number of customer sign-ups by 30%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop content to engage potential customers.
- title: Offer incentives for customers to sign up.
- title: Increase visibility of sign-up process on website.
- title: Create an email marketing campaign to target potential customers.
- title: Increase customer lifetime value by 20%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Create targeted email campaigns with personalized content.
- title: Develop a loyalty program for existing customers.
- title: Offer special discounts and promotions to existing customers.
- title: Increase customer service response times.
Expand client base by 5 members
Attain fifteen new customers
Boost asset growth from new and existing customers