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7 strategies and tactics for Market Funnel

What is Market Funnel strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Funnel strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Funnel strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Funnel strategy examples

You'll find below a list of Market Funnel tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for creating a Market Funnel

  • ⛳️ Strategy 1: Analyse Historical Market Data

    • Collect historical data on similar market patterns
    • Identify markets that have achieved new highs or lows with similar pullback percentages
    • Study external factors like economic indicators that contributed to those patterns
    • Evaluate historical trade volumes during these patterns
    • Identify the average time duration for achieving new highs or lows
    • Study market sentiment indicators during these periods
    • Gather data on market responses during previous pullbacks
    • Identify successful strategies used by other traders during those times
    • Include insights from these patterns into your current strategy
    • Use historical analysis to set realistic expectations

  • ⛳️ Strategy 2: Implement a Risk Management Plan

    • Determine risk tolerance levels before market engagement
    • Set stop-loss orders strategically to minimise losses
    • Create a position-sizing strategy based on risk appetite
    • Regularly review and adjust stop-loss levels
    • Establish exit strategies for both gains and losses
    • Monitor trades closely for unusual market behaviour
    • Keep a journal of trade decisions for review
    • Stay informed about market news affecting positions
    • Allocate a percentage of the portfolio to safer assets
    • Reassess risk management strategy after each funnel completion

  • ⛳️ Strategy 3: Monitor and Respond to Market Movements

    • Track market influences such as economic news and reports
    • Use technical analysis indicators like RSI for market entry/exit points
    • Set alerts for when markets reach significant levels
    • Adjust strategies based on real-time market data
    • Consider using automated tools for constant market monitoring
    • Be aware of global events that might impact markets
    • Engage with online trading communities for additional insights
    • Review trades daily to adjust approaches as needed
    • Identify and follow key market influencers
    • Keep adapting swing trading tactics based on ongoing results
market-funnelrisk-managementtradermarket-analysttrading-teamrisk-management-team
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Strategies and tactics for creating a Digital Marketing Plan for Mitsubishi DST Launch

  • ⛳️ Strategy 1: Implement an effective teaser campaign

    • Identify the target audience segments for the Mitsubishi DST
    • Develop teaser content that highlights key features and benefits of the DST without revealing all details
    • Utilise social media platforms for teaser releases, ensuring regular and engaging posts
    • Collaborate with influencers or brand ambassadors to create buzz leading up to the launch
    • Create a dedicated landing page with a countdown to build anticipation
    • Encourage audience interaction through teaser-based games or challenges
    • Release teaser videos with strategic calls-to-action to join a mailing list for more info
    • Implement A/B testing for different teaser messages to identify the most effective approach
    • Encourage user-generated content by asking potential customers to share their guesses about the DST
    • Track engagement metrics and adjust strategy based on audience response

  • ⛳️ Strategy 2: Engage in an open funnel marketing approach

    • Develop content that caters to all stages of the buyer’s journey, from awareness to decision-making
    • Create blog posts and articles that educate the audience on the benefits of electric vehicles and Mitsubishi’s role in the industry
    • Optimise SEO efforts across digital content to enhance visibility and search engine rankings
    • Utilise paid advertising on social media and search engines to capture leads at different stages
    • Invest in retargeting strategies to engage visitors who expressed interest but did not convert
    • Host virtual events or webinars to educate potential customers about the DST and its impact
    • Collaborate with automotive reviewers to secure positive coverage and reviews
    • Monitor customer feedback and analyse it for insights to refine marketing messages
    • Provide exclusive promotions or discounts to early adopters as an incentive
    • Use CRM systems to personalise communications and nurture leads through the sales funnel

  • ⛳️ Strategy 3: Facilitate a smooth digital launch in January/February 2026

    • Coordinate the digital launch event to maximise reach and engagement across platforms
    • Prepare press releases and media kits for distribution to relevant automotive and tech publications
    • Ensure that the website and e-commerce platform are fully optimised and ready for increased traffic
    • Develop comprehensive FAQs and customer support resources to handle post-launch inquiries
    • Prepare a series of instructional videos or guides on using the DST
    • Engage in storytelling by sharing the brand’s journey leading up to the launch
    • Plan post-launch follow-up campaigns to maintain momentum and engage new customers
    • Collect and analyse post-launch performance data to gauge success and areas for improvement
    • Maintain active communication with customers through newsletters and personalised offers
    • Evaluate partnerships with industry events or trade shows to further promote the DST
digital-marketinglaunch-strategydigital-marketerbrand-ambassadorsocial-media-teamcontent-creation-team
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Strategies and tactics for determining Sales Funnel Metrics to Achieve Monthly Revenue Goals

  • ⛳️ Strategy 1: Calculate funnel metrics

    • Determine the number of $2,000 and $20,000 course sales needed to achieve $1 million revenue per month
    • Calculate average daily revenue targets
    • Estimate total number of required sales per month for each course
    • Assess current conversion rates from freebie to sales page
    • Identify daily visitors needed to the sales page to meet sales targets
    • Factor in current email open and click rates to convert subscribers into sales
    • Calculate required daily new subscribers to achieve desired click rates
    • Set daily lead acquisition targets based on required funnel visits
    • Analyse engagement on social media platforms to drive traffic to freebies
    • Refine metrics based on ongoing data analysis and adjustments

  • ⛳️ Strategy 2: Optimise freebie offerings and sales funnel

    • Develop high-converting lead magnets like PDFs or free webinars
    • Promote freebies across social media platforms including IG, FB, Pinterest, TikTok
    • Enhance website and blog content to drive organic traffic to freebies
    • Optimise email marketing strategies to increase open and click rates
    • Create compelling sales pages for $2k and $20k courses
    • Implement automated email sequences to nurture leads
    • A/B test different freebie offerings to maximise conversion rates
    • Offer value-driven content that addresses pain points of target audience
    • Run targeted ad campaigns to drive traffic to freebie signups
    • Monitor and analyse funnel performance consistently for improvements

  • ⛳️ Strategy 3: Increase booking of sales calls

    • Develop a compelling webinar to introduce $20k course
    • Utilise landing pages to promote webinar registrations
    • Follow up with webinar attendees with personalised email sequences
    • Set up a scheduling system for booking sales calls directly from emails and webinars
    • Provide testimonials and case studies to build trust during webinars
    • Utilise social proof and urgency tactics to encourage call bookings
    • Train sales team to handle objections and close high-ticket sales
    • Implement retargeting ads to re-engage interested leads
    • Utilise influencer partnerships to promote sales calls
    • Continuously optimise sales call scripts based on performance feedback
funnel-metricslead-generationsales-managermarketing-strategistsales-teammarketing-team
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Strategies and tactics for scaling Audience Segments for Cruise Bookings

  • ⛳️ Strategy 1: Expand lookalike audiences

    • Create lookalike audiences based on high-value past customers
    • Adjust similarity percentage to balance reach and relevance
    • Utilise data from CRM to identify characteristics of frequent cruisers for refined lookalike audiences
    • Test different geographic locations to find new potential interest areas
    • Refine social media targeting by setting up different lookalike campaigns for Facebook, Instagram, etc.
    • Leverage competitor analysis to identify lookalike audiences
    • Continuously analyse lookalike audience performance metrics and adjust accordingly
    • Integrate data from programmatic ads to further refine lookalike profiles
    • A/B test different lookalike audience strategies and optimise as necessary
    • Align marketing communication to resonate with identified lookalike preferences

  • ⛳️ Strategy 2: Leverage interest-based audiences

    • Identify related travel interests such as beach, luxury, and adventure to create interest-based segments
    • Utilise data on popular destinations and create targeting strategies around them
    • Target audiences interested in dining experiences, wellness, and other cruise activities
    • Incorporate insight from travel bloggers or influencers to determine relevant interests
    • Focus on leisure and vacation planning sites to target relevant interests
    • Utilise social listening tools to track emerging trends and interests in travel
    • Create dynamic ads that align with specific interests identified
    • Partner with travel forums to gather insights on audience interests
    • Cross-promote with complementary brands to refine interest-based targeting
    • Monitor and adjust interest-based campaign performance for better precision

  • ⛳️ Strategy 3: Utilise behavioural data

    • Create segments based on previous browsing behaviours like visiting cruise-related websites
    • Target users based on frequent searches for travel bookings online
    • Leverage audience data from online travel agency partnerships
    • Identify behaviours such as frequent flyer points usage and travel loyalty programs
    • Analyse historical purchase data to predict and target potential bookers
    • Incorporate data from travel review sites to understand user behaviours
    • Optimise targeting based on cart abandonment data and second-chance offers
    • Engage with audiences demonstrating patterns of seasonal or impulse travel purchases
    • Assess lifetime value and tailor ads for high-value behaviour segments
    • Execute retargeting campaigns for users showing purchase intent
segmentationtargetingmarketing-strategistdata-analystmarketing-teamdata-analytics-team
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Strategies and tactics for developing a virtual assistant for salespeople

  • ⛳️ Strategy 1: Develop a comprehensive AI framework

    • Identify key components and functionalities needed for the AI model
    • Assess current AI technologies to incorporate generative AI, rule-based systems, and analytical tools
    • Develop scenarios for what-if analysis to anticipate market conditions and other variable factors
    • Create algorithms and systems for predictive analysis based on historical company data
    • Integrate benchmarking components to identify successful sales personas
    • Implement a monitoring system to track performance metrics for each salesperson
    • Collaborate with sales managers to define success metrics for each role
    • Design a system to provide real-time qualitative feedback
    • Develop a call monitoring and qualitative evaluation feature
    • Draft a framework to represent the workflow diagrammatically

  • ⛳️ Strategy 2: Streamline sales onboarding and upskilling

    • Develop a dynamic onboarding process using AI guidance
    • Use AI to automatically generate training materials and assessments for new hires
    • Create a personal development plan for each new hire using AI recommendations
    • Design interactive AI-driven modules for continuous learning and upskilling
    • Incorporate performance benchmarks to identify areas for improvement
    • Facilitate role-specific AI coaching sessions for new hires and existing staff
    • Enable AI-powered simulations to practice sales scenarios
    • Construct an evaluation system to measure learning progress
    • Generate targeted feedback using AI analysis of performance data
    • Implement regular updates to training content based on real-time data

  • ⛳️ Strategy 3: Enhance decision-making processes with AI analytics

    • Utilise AI analytics to assess and predict market conditions
    • Integrate weather and environmental data into AI systems to consider acts of god
    • Enable AI to leverage historical data to inform strategic decisions
    • Use AI to generate comprehensive reports on individual and team performance
    • Create a platform for comparative analysis of sales performance across different timelines
    • Develop an AI feature for generating insights and recommendations from sales trends
    • Include an AI-based decision support system for scenario planning
    • Implement a tool for conducting qualitative assessments of sales interactions
    • Facilitate the AI in conducting real-time SWOT analysis
    • Employ sentiment analysis for sales interactions through AI insights
virtual-assistantai-technologiessales-managerai-developersales-teamai-analytics-team
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Strategies and tactics for crafting a 360° Inside Sales Marketing Project for 9series

  • ⛳️ Strategy 1: Initiate foundational setup and identify quick wins

    • Define ICP and develop detailed buyer personas across key industries
    • Deploy CRM and marketing automation tools, such as HubSpot or Zoho
    • Procure enriched lead databases and refine email contact lists
    • Create and align pitch decks and brand assets with company objectives
    • Conduct an SEO audit and optimise LinkedIn profiles and website landing pages
    • Develop a content calendar including blogs, whitepapers, and case studies
    • Implement short-term lead generation campaigns targeting early results
    • Evaluate current tools and identify necessary upgrades or replacements
    • Optimise for quick lead conversion by improving messaging and offers
    • Set up tracking and reporting mechanisms for MQLs, meetings, and engagement metrics

  • ⛳️ Strategy 2: Build consistent campaign execution for early lead generation

    • Launch ongoing cold outbound campaigns via email and LinkedIn sequences
    • Execute inbound content marketing strategies focusing on blogs and SEO
    • Schedule monthly newsletters and drip campaigns for continuous engagement
    • Plan and execute webinars and virtual roundtables to showcase expertise
    • Develop a comprehensive social media calendar focused on thought leadership
    • Enhance company presence on B2B platforms like Clutch and Good Firms
    • Identify and establish partnerships and directory listings for broader reach
    • Review and refine marketing metrics to assess MQL generation effectiveness
    • Optimise campaigns based on initial metrics and adjust strategies regularly
    • Ensure alignment of marketing activities with 9series' core capabilities and services

  • ⛳️ Strategy 3: Scale operations and ensure self-sustaining pipeline

    • Expand data-driven scaling of marketing operations and lead nurturing programs
    • Refine and mature the content engine to include advanced assets like e-books
    • Introduce account-based marketing (ABM) strategies tailored for key prospects
    • Foster brand visibility through targeted PR and partner collaborations
    • Utilise analytics to continually improve and predict marketing campaign outcomes
    • Build a network of advocates and testimonials to bolster reputational credibility
    • Optimise lead scoring and qualification processes to improve sales alignment
    • Regularly review and update the strategy based on market changes and results
    • Expand target market based on successful outcomes and initial results
    • Collaborate with cross-functional teams to achieve shared objectives and KPIs
demand-generationpipeline-buildingmarketersales-strategistmarketing-teamsales-team
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Strategies and tactics for implementing a Marketing Strategy for a Christian Memoir Book

  • ⛳️ Strategy 1: Optimise Amazon presence

    • Research and identify high-ranking keywords relevant to your book
    • Update the book title and description with selected keywords
    • Enhance book cover and images to improve visual appeal
    • Gather customer reviews to enhance book credibility
    • Utilise Amazon's 'Frequently Bought Together' feature for book bundling
    • Encourage readers to use Amazon's 'Look Inside' feature
    • Use promotional tools like Kindle Countdown Deals
    • Monitor and adjust book pricing for competitive advantages
    • Analyse sales data to refine keyword strategy
    • Engage in author events on Amazon to boost visibility

  • ⛳️ Strategy 2: Launch targeted advertising campaigns

    • Identify target audience demographics for niche marketing
    • Create compelling and relevant ad content for Facebook and Amazon
    • Set a budget and schedule for ad campaigns
    • Monitor ad performance using analytics tools
    • A/B test ads to improve click-through rates
    • Adjust targeting parameters based on campaign data
    • Analyse ROI and adjust ad spend as necessary
    • Collaborate with designers to create visually appealing ads
    • Utilise retargeting methods for engaged audiences
    • Regularly update ad content to avoid ad fatigue

  • ⛳️ Strategy 3: Engage in influencer and podcast outreach

    • Research and compile a list of relevant Christian influencers and podcasts
    • Craft personalised outreach messages for each influencer or podcast
    • Offer free book copies for reviews or promotions
    • Set up interviews or guest appearances on targeted podcasts
    • Create shareable content for influencers to use on their platforms
    • Track engagement rates and outreach effectiveness
    • Build long-term relationships with influencers for ongoing promotion
    • Analyse and summarise feedback from influencer and podcast appearances
    • Follow-up with influencers for potential collaborations
    • Leverage social proof from influencer endorsements on marketing materials
book-marketingsales-strategymarketing-specialistdigital-advertiseradvertising-teaminfluencer-outreach-team
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How to track your Market Funnel strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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