The strategy to enhance brand awareness and boost bookings for Oppam is centered around three key approaches. The first approach leverages social media marketing by creating engaging content about couple therapy, collaborating with influencers, and using targeted ads on platforms like Instagram and Facebook. For example, hosting live Q&A sessions with therapists can help engage followers and address their questions directly.
The second strategy involves optimizing Oppam’s website and search engine presence. This includes ensuring the website is mobile-friendly, using SEO techniques, and adding informative blog content. Regularly updating website content and implementing PPC advertising can also help increase visibility and organic traffic.
Finally, the strategy emphasizes partnering with complementary businesses. By working with wedding planners, relationship coaches, or family lawyers, Oppam can create cross-promotional content and offer exclusive packages to a wider audience. For instance, hosting joint workshops with partners can enhance expertise sharing and brand exposure.
The strategies
⛳️ Strategy 1: Leverage social media marketing
- Create engaging and informative content about couple therapy on social media platforms
- Collaborate with influencers in the mental health and relationship niches to reach a wider audience
- Utilise targeted ads on platforms like Instagram and Facebook to reach potential clients interested in couple therapy
- Host live Q&A sessions with therapists to engage with followers and answer common questions about couple therapy
- Share testimonials and success stories from satisfied clients to build trust and credibility
- Implement social media contests or giveaways to increase engagement and follower count
- Develop a consistent posting schedule to maintain visibility and engagement
- Utilise Instagram and Facebook Stories to highlight different aspects of couple therapy services
- Use analytics tools to track engagement and adjust strategies based on data
- Create and join relevant online communities or groups to share expertise and increase brand visibility
⛳️ Strategy 2: Optimise website and search engine presence
- Ensure the website is mobile-friendly and optimised for user experience
- Implement search engine optimisation (SEO) techniques to improve search engine rankings
- Create informative blog content focused on couple therapy topics to drive organic traffic
- Utilise pay-per-click (PPC) advertising to increase visibility in search engine results
- Add clear calls-to-action on the website to encourage bookings and inquiries
- Regularly update website content to keep it fresh and relevant for search engines
- Utilise local SEO strategies to attract clients from nearby regions
- Incorporate client reviews and testimonials on the website to build trust
- Set up a Google My Business profile to improve local search presence
- Analyse website traffic data to understand visitor behaviour and optimise accordingly
⛳️ Strategy 3: Partner with complementary businesses
- Identify complementary businesses such as wedding planners, relationship coaches, or family lawyers for potential partnerships
- Create cross-promotional content with partners to reach new audiences
- Offer exclusive discounts or packages in collaboration with partners to attract clients
- Develop referral programs with partners to encourage mutual client referrals
- Host joint workshops or webinars on relationship and couple therapy topics
- Feature partners on the Oppam website and social media platforms to build credibility
- Participate in local events or fairs together to increase brand visibility
- Share guest blog posts between Oppam and partners to leverage each other's audience
- List Oppam in partner newsletters or email campaigns to engage potential clients
- Evaluate the effectiveness of partnerships and adjust strategies based on results
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
