2 Outbound Sales Manager OKR examples with initiatives

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What are Outbound Sales Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Outbound Sales Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Outbound Sales Manager OKRs examples

You will find in the next section many different Outbound Sales Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to implement a robust outbound strategy for enhanced recruitment and service provision

ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
KREstablish partnerships with 10 new businesses for mutual referrals
Initiate contact and propose mutual referral partnerships
Identify potential businesses for partnership opportunities
Formalize partnerships through written agreements
KRIncrease conversion rate by 20% through targeted follow-up communications
Identify target audience for follow-up communications
Design personalized, engaging follow-up messages
Analyze and optimize follow-up communication effectiveness
KRGenerate 15% increase in qualified leads via cold emails and calls
Schedule regular cold calls to the leads, tracking responses
Draft personalized cold emails based on leads' interests and needs
Develop a targeted list of potential leads from industry-specific sources

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OKRs to enhance outbound lead generation for NHS prospects

ObjectiveEnhance outbound lead generation for NHS prospects
KRImplement 3 new lead generation strategies targeting NHS prospects specifically
Begin executing strategies and monitor initial results
Develop detailed plans for implementing each strategy
Research and identify 3 relevant lead generation strategies for NHS prospects
KRIncrease the number of NHS prospect contacts by 25%
Enhance outreach efforts on social media platforms
Conduct engaging networking events
Implement a membership referral program
KRAchieve a lead conversion rate of 10% on NHS prospects
Develop targeted marketing content for NHS prospects
Optimize sales pitch for NHS demographic
Implement an effective follow-up system

lead-generation nhs-prospects lead-generation-strategist sales-manager sales-team marketing-team

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How to write your own Outbound Sales Manager OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Outbound Sales Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Outbound Sales Manager OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Outbound Sales Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Outbound Sales Manager