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3 OKR examples for Digital Automation

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What are Digital Automation OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Automation to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Digital Automation OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Digital Automation OKRs examples

You will find in the next section many different Digital Automation Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance efficiency through digital platform integration and automation

  • ObjectiveEnhance efficiency through digital platform integration and automation
  • KRSuccessfully integrate 5 different digital platforms into the business process
  • TaskIdentify platforms vital for improving business processes
  • TaskTrain employees on platform usage
  • TaskCreate implementation plan for each platform
  • KRIncrease process efficiency by 35% through the implemented automation
  • TaskImplement and optimize selected automation tools
  • TaskMonitor, measure and adjust automation for efficiency
  • TaskReview current processes for potential automation opportunities
  • KRReduce manual errors by 40% using the automated system
  • TaskTrain staff on proper use and maintenance of automation system
  • TaskImplement error detection software in all business operations
  • TaskMonitor and evaluate the system’s effectiveness regularly

OKRs to advance our company through digital transformation

  • ObjectiveAdvance our company through digital transformation
  • KRImplement a new CRM system with 90% staff adoption rate
  • TaskDevelop user-friendly CRM training materials and sessions
  • TaskSelect a CRM system aligned with company needs and employees' skillset
  • TaskIncorporate feedback loops to measure and boost adoption rate
  • KRIncrease online sales by 25% utilizing e-commerce platforms
  • TaskOffer exclusive online promotions and incentives
  • TaskImplement an aggressive digital marketing campaign on social media
  • TaskOptimize website for mobile shopping and improve user experience
  • KRDecrease manual process tasks by 30% through digital automation

OKRs to enhance digital marketing team's work productivity efficiency

  • ObjectiveEnhance digital marketing team's work productivity efficiency
  • KRIncrease marketing campaign conversion rate by 25%
  • TaskAnalyze data to identify which strategies are currently ineffective
  • TaskImplement A/B testing for more effective campaigns
  • TaskEnhance customer targeting with detailed demographic data
  • KRAmplify social media engagement metrics by 30%
  • TaskInvest in analytics tools to track engagement data
  • TaskDevelop engaging content to stimulate user interaction and shares
  • TaskImplement a social media advertising strategy to increase reach
  • KRDecrease time spent on routine tasks by implementing automation tools by 15%
  • TaskTrain staff on how to utilize these tools effectively
  • TaskResearch and invest in suitable automation tools
  • TaskIdentify routine tasks that are eligible for automation

Digital Automation OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Digital Automation OKR templates

We have more templates to help you draft your team goals and OKRs.

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