OKR template to increase Atlassian licensing sales by 50%

This sales OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

The OKR aims to boost Atlassian licensing sales figures by an ambitious 50%. The key strategies involves increasing the average purchase value of Atlassian licenses by 10%. This involves up-selling or cross-selling to inflate the purchase value made by each customer.

Another objective is to attract 20% more customers for Atlassian licensing. This would be achieved through market research, sales team collaboration, targeted marketing campaigns, and improved lead generation. Identifying new potential markets and customers and presenting Atlassian licensing as a solution could drive this growth.

The OKR also suggests measures to raise the number of license sales by 25%. Enhanced partnerships with resellers, providing sales training, giving promotional offers and formulating marketing campaigns targeted towards potential customers are part of the strategy.

Finally, a key objective involves raising the retention rate of customers by 15%. Customer loyalty programs, exclusive discounts for subscription renewals, augmented customer support resources, and satisfaction surveys all aim to keep customers committed to Atlassian licenses.

ObjectiveIncrease Atlassian licensing sales by 50%
KRIncrease the average purchase value of Atlassian licenses by 10%
KRAcquire 20% more new customers for Atlassian licensing
Conduct market research to identify potential target industries for Atlassian licensing
Collaborate with sales team to offer personalized solutions and competitive pricing packages
Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
Improve lead generation strategies by utilizing digital advertising and content marketing
KRIncrease the number of Atlassian license sales by 25%
Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
KRIncrease customer retention rate for Atlassian licenses by 15%
Implement a loyalty rewards program for customers with Atlassian licenses
Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
Enhance customer support resources, such as self-help guides and FAQ sections
Conduct customer satisfaction surveys to gather feedback and address pain points

Use in Tability

Make these OKRs fit your team

Treat this template as a starting point. Keep the outcomes that match your priorities, adjust the targets and deadlines to reflect your baseline, and remove anything your team cannot influence directly.

Adapt the template or create a plan with AI

You can copy this example into Tability and refine it with your team. If you would rather start from your own context, use embedded AI Mode: describe what your team needs to achieve in a simple prompt and Tability will automatically create a structured OKR plan with objectives, measurable outcomes, and initiatives.

Before publishing, review the AI-generated plan with the people responsible for delivering it:

Replace generic outcomes with measures your team can update consistently
Set ambitious but credible targets using current performance as the baseline
Assign an owner to every outcome and agree on what success looks like
Remove duplicate or activity-based key results that do not prove meaningful progress

The best OKR platform for AI-bullish teams

Tability brings AI into the goal-setting and execution workflow instead of treating it as a separate writing assistant.

Fully agentic: use an OKR agent to review plans, suggest improvements, and monitor execution
Embedded AI Mode: create and refine goals without leaving the planning workflow
MCP server: talk to your OKRs from Claude, ChatGPT, and other MCP-compatible LLM clients

You have a plan. Now what?

Publishing the plan is the beginning of the work. Tability gives teams a simple weekly rhythm for updating outcomes, discussing confidence, and acting on problems while there is still time to change the result.

Track progress: collect focused weekly check-ins and sync updates from tools such as Jira, ClickUp, Linear, and Asana
Detect problems early: use confidence, status, and agent monitoring to surface stalled or at-risk outcomes before the end of the quarter
Communicate clearly: share dashboards and reports that explain what changed, where help is needed, and what happens next

Create a free Tability account to turn this template into a plan your team can execute. Still choosing a tool? Use the best OKR software ranking to compare verified pricing, feature coverage, and rollout fit.