Prove customers need you and keep paying.
Reach 40% of users saying they'd be very disappointed without us, up from 20%
Hit 60% month-3 logo retention, up from 40%
Get 10 customers referring others without being asked, up from 2
You have early users but aren't sure the product is a must-have yet.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Startups & SaaS OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Find product-market fit
objectives:
- title: Prove customers need us and keep paying
outcomes:
- title: >-
Reach 40% of users saying they'd be very disappointed without us, up
from 20%
initiatives: []
- title: Hit 60% month-3 logo retention, up from 40%
initiatives: []
- title: Get 10 customers referring others without being asked, up from 2
initiatives: []
Build a repeatable way to win early customers.
Build a repeatable way to win early customers
Hit a steady monthly growth rate.
Hit a steady monthly growth rate
Make existing customers grow faster than they leave.
Make existing customers grow faster than they leave