Start every quarter with enough pipeline to hit the number.
Increase pipeline coverage at quarter start from 2x to 3.5x of target
Grow qualified opportunities created from 80 to 130 per month
Raise rep-sourced pipeline from 25% to 40% of total
The team scrambles every quarter because there isn't enough pipeline early on.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Sales OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Build a pipeline that covers the target
objectives:
- title: Start every quarter with enough pipeline to hit the number
outcomes:
- title: Increase pipeline coverage at quarter start from 2x to 3.5x of target
initiatives: []
- title: Grow qualified opportunities created from 80 to 130 per month
initiatives: []
- title: Raise rep-sourced pipeline from 25% to 40% of total
initiatives: []
Land the first repeatable enterprise deals.
Land our first repeatable enterprise deals
Make SDR meetings convert into real pipeline.
Make SDR meetings convert into real pipeline
Raise win rate on qualified opportunities.
Raise win rate on qualified opportunities