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OKR template to boost the count of medium and large business accounts

This sales OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

The OKR aims to increase the number of medium and large business accounts. It looks to secure 20 new medium business accounts by enhancing client acquisition strategies which includes sales team training, targeted marketing campaigns, and networking events.

The OKR also aims to convert 10 small business accounts into large accounts using effective upselling techniques. This process involves thorough identification of interests and needs of small businesses, developing strategies tailored towards upscaling, and executing solutions-oriented selling.

In addition to that, the OKR wants to enhance customer relationships to reduce the churn rate of large accounts to below 5%. This includes soliciting customer feedback for improvements, regularly communicating personally with large accounts, and creating a reward or loyalty program for customer retention.

In summary, the OKR is focused on account growth, customer satisfaction, and retention. The primary strategies to achieve this involve improving acquisition techniques, utilizing effective upselling strategies, and strengthening customer relationships.
  • ObjectiveObjectiveBoost the count of medium and large business accounts
  • Key ResultKRSecure 20 new medium business accounts by improving client acquisition strategies
  • TaskTrain sales team on improved client acquisition strategies
  • TaskDevelop a clear, targeted marketing campaign for medium businesses
  • TaskAttend networking events to connect with potential medium business contacts
  • Key ResultKRConvert 10 small business accounts into large accounts through upselling techniques
  • TaskIdentify the needs and potential interests of small business accounts
  • TaskDevelop tailored upselling strategies to increase account sizes
  • TaskExecute strategies through persuasive solutions-oriented selling
  • Key ResultKRReduce churn rate of large accounts to below 5% by enhancing customer relationships
  • TaskSolicit customer feedback for improvement and satisfaction tracking
  • TaskImplement personalized communication with large accounts regularly
  • TaskDevelop a reward or loyalty program for retained customers
Use in Tability

Tability: the best OKR software for results-driven teams

OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.

Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
  • Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
  • Automate reporting with integrations and built-in dashboard

You can import OKRs in seconds with the magic importer, and start executing your goals in no time.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

Related OKRs examples

You can also explore more templates for Sales, Marketing, Customer Success to find examples that match your team's goals.

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