The strategy to enter the UK and US markets focuses on becoming a growth partner for fintech and legal clients, rather than just a service provider. Initially, it's crucial to establish market presence through comprehensive market research, analyzing competitors, and tailoring unique value propositions. Collaborating with local business consultants invigorates this process, alongside engaging in industry events and securing proper certifications.
In parallel, a targeted marketing campaign is vital. Developing tailored marketing plans, utilizing digital channels, and deploying LinkedIn campaigns are essential steps. Creating webinars and offering promotions further enhance outreach, while leveraging data insights refines strategies to meet client needs effectively.
Fostering long-term partnerships and customer retention is another pillar of this strategy. By designing client-centric onboarding processes and feedback loops, businesses build engagement. Developing loyalty programs and conducting regular reviews align strategies with client expectations. CRM systems and referral programs solidify relationships, ensuring ongoing client satisfaction and value demonstration.
The strategies
⛳️ Strategy 1: Establish market presence
- Conduct comprehensive market research on fintech and legal industries in UK and US
- Identify key competitors and analyse their strengths and weaknesses
- Define unique value propositions tailored to the fintech and legal sectors
- Register the business and all required certifications in the UK and US
- Collaborate with local business consultants for market insights
- Develop a dedicated landing page for UK and US customers focusing on fintech and legal solutions
- Engage with local business events and industry-specific conferences
- Build relationships with fintech and legal industry associations
- Implement a public relations campaign targeting niche trade publications
- Set up an office space or local presence, either physically or via virtual offices
⛳️ Strategy 2: Build a targeted marketing campaign
- Develop tailored marketing plans for fintech and legal clientele
- Create compelling case studies and testimonials from similar successful projects
- Utilise digital marketing channels focusing on SEO/SEM specific to these industries
- Run targeted LinkedIn campaigns to reach decision makers in fintech and legal businesses
- Develop webinars or free workshops for industry-specific audiences in these regions
- Implement email marketing campaigns focused on industry pain points and solutions
- Hire or train dedicated account managers familiar with UK and US market culture
- Offer limited-time promotions or discounts to attract new clients
- Analyse and use data insights from initial interactions to refine marketing tactics
- Allocate a specific budget for market testing and optimise based on real-time performance
⛳️ Strategy 3: Foster long-term partnerships and customer retention
- Design a client onboarding process that emphasises satisfaction and engagement
- Develop a client feedback loop to consistently gather and act on client insights
- Create a bespoke account management programme to ensure personalised client interactions
- Design loyalty programs or incentives for long-term partnership
- Conduct quarterly reviews with clients to assess and realign marketing strategies
- Provide quarterly industry insights to clients showcasing market expertise
- Collaborate with clients on co-branded initiatives or events
- Implement CRM systems to efficiently manage and analyse customer interactions
- Establish a referral programme to encourage client-based acquisition
- Regularly update clients with metrics and ROI analysis to demonstrate value
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
