The strategy focuses on increasing marketing qualified leads by enhancing three core areas: content marketing, email campaigns, and lead capture processes. For content marketing, it suggests auditing current content performance and developing a calendar with diverse formats like blogs and webinars. Collaborating with influencers and employing A/B testing adds depth, while gated content and social media ads broaden reach.
Email marketing involves segmenting contact lists to tailor content, using personalized campaigns, and integrating CRM systems. Testing subject lines and exclusive offers can boost engagement, while automation ensures timely follow-ups.
Optimizing lead capture processes recommends streamlining forms, designing engaging landing pages, and using tools like heatmaps and retargeting ads. A focus on user experience and consistent follow-up processes aims to increase conversion rates, ultimately achieving the goal of a 10% lead volume increase.
The strategies
⛳️ Strategy 1: Enhance Content Marketing
- Conduct a detailed audit of current content performance
- Identify high-performing content themes for replication and expansion
- Develop a content calendar focusing on diverse content formats like blogs, videos, and webinars
- Optimise content for SEO to improve organic reach
- Collaborate with industry influencers to co-create and promote content
- Implement A/B testing on content headlines and channels
- Create a library of gated content to capture lead information
- Use analytics to track content engagement and adjust strategies accordingly
- Offer incentives such as exclusive reports to encourage lead form fill
- Utilise social media ads to promote key content pieces
⛳️ Strategy 2: Leverage Email Marketing Campaigns
- Segment the existing email list based on buyer persona and behaviour
- Design targeted email campaigns with personalised content
- Include clear calls-to-action linked to specific landing pages
- Offer exclusive deals or content to encourage email engagement
- Test different email subject lines to improve open rates
- Analyse email campaign performance metrics regularly
- Automate follow-up sequences after initial contact
- Integrate with CRM systems to track lead interactions and history
- Regularly cleanse and update the email list for accuracy
- use tools like webinars to encourage email sign-ups
⛳️ Strategy 3: Optimise Lead Capture Processes
- Review and streamline the lead capture forms to minimise fields
- Design visually appealing and concise landing pages
- Conduct user experience testing on lead capture forms
- Offer multiple ways to contact, including chat, forms, and phone
- Implement an exit-intent popup to capture leaving visitors
- Use retargeting ads to recapture interest from previous site visitors
- Utilise heatmaps to identify areas for improvement on landing pages
- Create a consistent follow-up process for initial lead engagement
- Employ lead scoring to prioritise follow-ups with potential high-value leads
- Analyse conversion rates from different traffic sources
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
