The strategy to elevate the success of "Train of Thought" primarily focuses on strengthening community engagement, enhancing digital presence, and expanding membership and outreach under the guidance of Hertz Fauzan as community manager. To strengthen community engagement, initiatives include launching a 'Community Spotlight' feature and organizing themed discussion events. For example, a monthly webinar could focus on emerging industry trends, inviting members to interact and share insights. Enhancing digital presence involves revamping the website and increasing social media engagement, whereby creating visually appealing videos could better showcase community initiatives, appealing to a broader audience. Lastly, the expansion of membership and outreach is tackled through trial memberships and strategic partnerships, encouraging potential members to join and current members to participate in referral programs.
The strategies
⛳️ Strategy 1: Strengthen community engagement
- Launch a weekly 'Community Spotlight' feature showcasing active members
- Organise monthly themed discussion events or webinars
- Create a members-only digital magazine featuring insights and stories
- Facilitate an interactive forum for member-led project collaboration
- Introduce a rewards system for engagement and contribution
- Develop mentorship pairs to foster growth and development
- Instigate regular feedback sessions to improve community offerings
- Host virtual meet-and-greet sessions for networking
- Introduce ‘Question of the Week’ to spark insightful debates
- Promote community events through personalised invitations
⛳️ Strategy 2: Enhance digital presence and branding
- Revamp the website with a focus on user experience and navigation
- Increase social media engagement through consistent, themed posts
- Collaborate with influencers for authentic brand endorsement
- Create short-form visually appealing videos to showcase initiatives
- Leverage storytelling techniques in digital content
- Implement a regular email newsletter summarising key updates
- Host live streaming sessions on trending topics within the community
- Develop a mobile app to facilitate seamless community interaction
- Conduct an SEO audit to improve digital discoverability
- Design a distinct, cohesive branding guide for all communications
⛳️ Strategy 3: Expand membership and outreach
- Offer trial memberships to attract potential members
- Form strategic partnerships with allied organisations
- Host free workshops or open days for non-members
- Develop a referral program incentivising current members
- Attend relevant industry events for visibility and connection
- Utilise targeted ads to reach potential community members
- Create compelling case studies of community impact
- Initiate a podcast series detailing industry insights
- Develop a clear, concise elevator pitch for the community
- Utilise data to personalise outreach and membership drives
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
