The strategy revolves around redesigning the company's website to enhance storytelling elements, improve user experience, and leverage the existing structure. The first approach focuses on enhancing storytelling by analyzing present elements, incorporating engaging visuals, and updating the 'About Us' section with a compelling story. For instance, using customer testimonials boosts credibility, while employee stories humanize the brand. The second strategy aims to improve user experience by assessing website navigation and gathering user feedback, ensuring mobile-friendliness, and optimizing load times. Lastly, leveraging the existing website structure involves repurposing content, refining high-traffic pages, and integrating social media links to ensure narrative consistency across platforms.
The strategies
⛳️ Strategy 1: Enhance storytelling elements
- Analyse current storytelling elements on the website
- Identify key narrative elements that align with company values
- Incorporate more engaging visuals that support the narrative
- Update the about us section with a compelling company story
- Use customer testimonials to enhance credibility
- Incorporate employee stories to humanise the brand
- Optimize headlines to better reflect the company's mission
- Implement video or animation to convey complex parts of the story
- Ensure the narrative is consistent across all pages
- Engage with a professional storyteller or content writer if needed
⛳️ Strategy 2: Improve user experience
- Assess current website navigation for ease of use
- Conduct user testing to gather feedback on user experience
- Organize content layouts for better readability
- Improve website load times by optimizing content
- Ensure the website is mobile-friendly
- Implement intuitive call-to-action buttons
- Use consistent fonts and colour schemes throughout the site
- Update the FAQ section with clearer and engaging answers
- Include a site search feature to enhance accessibility
- Regularly update and review the website for continuous improvements
⛳️ Strategy 3: Leverage existing website structure
- Review current website structure and analyse user paths
- Identify high performing pages to keep as examples
- Map a new content strategy around existing high-traffic areas
- Repurpose current content to fit the new storytelling strategy
- Develop templates for consistent page design
- Update metadata to improve search visibility
- Refine the homepage to serve as a gateway to key stories
- Integrate social media links to connect narratives across platforms
- Include interactive elements to engage visitors
- Monitor analytics to track changes in visitor engagement post-redesign
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
