This strategy focuses on raising sponsorship funding for the Fluid Power Society of India events by 30 percent from the previous year. One approach is to expand the sponsor pool by identifying potential new sponsors across various industries. Actions such as leveraging existing networks, offering exclusivity, and participating in trade shows facilitate attracting new sponsors.
Enhancing the value proposition is another strategy. This involves conducting surveys to improve sponsor engagement, creating detailed sponsorship packages with ROI, and integrating technological advancements. Workshops and testimonial sections in proposals further emphasize the value for sponsors.
Focusing on digital outreach includes revamping social media presence and using newsletters to showcase sponsor achievements. Hosting webinars and using analytics to track impact also enhance engagement with sponsors.
The strategies
⛳️ Strategy 1: Expand sponsor pool
- Identify additional industries that align with fluid power technology
- Research and list potential sponsors within these new industries
- Create an outreach plan to contact new potential sponsors
- Develop customised sponsorship packages for different industry sectors
- Organise networking events for potential new sponsors to engage
- Leverage existing members' networks to introduce potential sponsors
- Attend relevant trade shows to meet new potential sponsors
- Offer exclusivity opportunities to entice new key sponsors
- Reach out to local and global companies separately with tailored messages
- Establish partnerships with industry bodies for sponsor recommendations
⛳️ Strategy 2: Enhance value proposition
- Conduct a survey to understand what sponsors valued from past events
- Identify opportunities to improve sponsor visibility and engagement
- Incorporate technological innovations to enhance sponsor exposure
- Design detailed sponsorship packages highlighting clear ROI
- Include success stories or testimonial sections in sponsorship proposals
- Introduce workshops or panels led by sponsors during events
- Create case studies based on successful past sponsorships
- Offer pre-event and post-event promotional opportunities for sponsors
- Provide insights and reporting on sponsor exposure and engagement
- Develop a sponsorship loyalty programme offering annual incentives
⛳️ Strategy 3: Focus on digital outreach
- Revamp the society’s website with dedicated sponsor pages
- Utilise social media platforms to highlight sponsor achievements
- Develop a monthly newsletter featuring top sponsors and their contributions
- Create engaging digital content showcasing sponsors in action
- Implement targeted email campaigns for different sponsor categories
- Host webinars or online panels with sponsors demonstrating expertise
- Record and share sponsor-focused video content from events
- Use digital analytics to measure sponsor impact and share data
- Foster online communities around the society’s interests involving sponsors
- Leverage content marketing strategies to continuously engage sponsors
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
