The strategy to boost Colgate's brand awareness and trust in India revolves around three main approaches. The first focuses on leveraging social media influencers. By identifying popular influencers in the oral health niche, Colgate aims to engage new audiences through collaborations that align with the brand's values. This includes hosting Instagram Live sessions where influencers share oral health tips and using shareable content to increase engagement, which could be demonstrated by a popular influencer hosting a live Q&A session on dental care.
The second strategy involves implementing community engagement initiatives. Colgate partners with local schools for oral health education workshops and sponsors community events to strengthen its brand presence. For instance, organizing free dental check-up camps can directly reach and help local communities, showcasing Colgate's dedication to public health.
Finally, enhancing Colgate’s digital presence with targeted advertising is another key component. This involves designing culturally relevant ad creatives and using platforms like YouTube for video ads. Through A/B testing and feedback loops, Colgate ensures that their digital marketing efforts are both efficient and effective, targeting specific audience segments within India to maximize impact.
The strategies
⛳️ Strategy 1: Leverage social media influencers
- Identify popular influencers in the oral health niche
- Create collaboration ideas that align with Colgate's brand values
- Host Instagram Live sessions with influencers discussing oral health tips
- Develop shareable content for influencers to post on their platforms
- Arrange for product samples to be sent to influencers for review
- Encourage influencers to engage with their audience through Q&A sessions
- Track engagement metrics from influencer posts
- Use feedback to refine future influencer collaborations
- Maintain ongoing relationships with top-performing influencers
- Evaluate campaign performance based on brand exposure and audience sentiment
⛳️ Strategy 2: Implement community engagement initiatives
- Partner with local schools for oral health education workshops
- Organise free dental check-up camps in various communities
- Sponsor community events and festivals as the official oral care partner
- Create branded informational brochures to distribute at events
- Develop educational online content for community websites and forums
- Encourage user-generated content by prompting attendees to share their experiences
- Gather testimonials from community leaders endorsing Colgate's impact
- Utilise local media coverage to amplify community initiatives
- Evaluate the reach and engagement from community activities
- Gather feedback for improving future community partnerships
⛳️ Strategy 3: Enhance digital presence with targeted advertising
- Define target audience segments within the Indian market
- Design eye-catching, culturally relevant ad creatives
- Utilise search engine marketing to capture intent-driven traffic
- Leverage video advertisements on platforms like YouTube and TikTok
- Invest in programmatic advertising for personalised user experiences
- Allocate budget for retargeting campaigns to reinforce brand messaging
- Monitor key performance indicators such as click-through rates and conversions
- Conduct A/B testing to optimise ad performance
- Integrate feedback loops to adjust strategies based on data insights
- Regularly review campaign results to inform future digital strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
