The strategy to build a PT service brand in Dubai focuses on increasing membership by doubling the current members within three months. The first part of the strategy enhances online presence and engagement. This includes redesigning the website for mobile optimization and SEO, leveraging social media platforms like Facebook and Instagram for posts and live sessions, and collaborating with local influencers. For example, hosting weekly live workouts can engage the audience efficiently. The strategy also involves using an online referral program to attract new members, showcasing member success stories, and maintaining audience interest through regular posts and interaction.
The second strategy is organizing community-focused offline events. This involves launching events to introduce services, holding free trial sessions in public parks, and collaborating with local businesses for joint events. For instance, creating a local running club could foster a community feel. These initiatives aim to strengthen ties with the local community while gaining visibility. Offering fitness seminars in schools and workplaces and sponsoring local sports events are other valuable tactics.
The third strategy implements targeted advertising strategies. Using market research to identify interested demographics and employing Google Ads and geo-targeted ads can effectively reach the right audience. Collaborating with specialized advertising agencies and retargeting ads for website visitors who didn’t convert are essential tactics. Video ad campaigns and professional advertising on LinkedIn help showcase client success stories, enhancing brand credibility. Utilizing these targeted advertising techniques ensures the PT service gains the desired traction in Dubai.
The strategies
⛳️ Strategy 1: Enhance online presence and engagement
- Redesign your website to be mobile-friendly and SEO optimized
- Create a content calendar for regular social media posts on platforms like Instagram and Facebook
- Host weekly live workout sessions on Instagram or Facebook to engage the audience
- Run an online referral programme offering discounts for referring new members
- Collaborate with local influencers to promote your PT services
- Produce member spotlight features to highlight success stories
- Regularly post fitness tips and motivational content to maintain audience interest
- Engage with your audience by responding to comments and messages promptly
- Leverage paid social media advertising targeting Dubai's demographics
- Create an email newsletter with tips, success stories, and promotional offers
⛳️ Strategy 2: Organise community-focused offline events
- Host a launch event at a local venue to introduce your services to the community
- Organise free trial sessions or workshops every weekend at popular city parks
- Partner with local businesses to offer joint fitness and wellness events
- Create a local running club or group fitness challenges to foster community
- Set up a referral incentive programme for existing members who bring friends to events
- Sponsor a local sports event or team to increase brand visibility
- Collaborate with cafes or restaurants for combined discount offerings
- Hold charity workout events to raise your profile and contribute to the community
- Offer to conduct fitness seminars at schools and corporate offices in Dubai
- Distribute flyers or brochures in strategic places like coffee shops and malls
⛳️ Strategy 3: Implement targeted advertising strategies
- Conduct market research to identify the demographics most interested in PT services
- Utilise Google Ads to target keywords relevant to fitness and personal training in Dubai
- Implement retargeting ads for visitors to your website who didn’t convert
- Run geo-targeted ads focusing on high trafficked areas in Dubai
- Collaborate with a digital advertising agency specialising in fitness brands
- Create targeted promotions for off-peak enrolments
- Launch a video ad campaign that showcases successful client transformations and testimonials
- Utilise LinkedIn for professional advertising and corporate partnerships
- Track ad performance and adjust campaigns based on analytics feedback
- Plan and execute a promotional campaign for new year resolutions or summer body prep
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
