The strategy focuses on enhancing university student recruitment through digital marketing, strengthening relationships with schools, and enhancing the university brand. Digital marketing efforts include creating targeted social media campaigns and engaging video content featuring student testimonials. For example, using Google Ads to target key demographics can effectively increase visibility and potential enrolments.
Building partnerships with high schools is crucial, involving information sessions and hosting on-campus open days for school groups. School ambassador programs can further elevate the university's presence while referral programs help engage school staff in recommending prospective students.
Enhancing the university brand involves developing a unique message that underscores the institution's strengths and success stories. Engaging alumni to share their achievements helps build a strong, authentic brand presence. University merchandise can increase brand visibility, and participating in educational fairs showcases the university's offerings on a larger scale.
The strategies
⛳️ Strategy 1: Utilise digital marketing
- Create targeted social media campaigns aimed at prospective students
- Develop engaging video content featuring current student testimonials
- Optimise university website for search engines to increase visibility
- Use Google Ads to target key demographics
- Implement retargeting ads to re-engage prospective students who visited the website
- Create informative blog posts about university life and academic benefits
- Utilise email marketing to nurture leads captured through web forms
- Leverage influencers or alumni to share positive experiences on social media
- Conduct webinars or virtual open days to engage with international students
- Track and analyse digital marketing performance to optimise strategies
⛳️ Strategy 2: Strengthen relationships with schools
- Develop partnerships with high schools to facilitate information sessions
- Offer workshops or seminars conducted by university faculty to school students
- Create a school ambassador programme to increase the university’s visibility
- Provide high schools with promotional materials about university offerings
- Invite school counsellors to campus events to learn more about the university
- Host on-campus open days specifically for school groups
- Create tailored outreach programs for underrepresented schools
- Develop a referral programme for school staff to recommend prospective students
- Arrange university staff visits to high schools for engagement activities
- Maintain regular communication with school administrators and staff
⛳️ Strategy 3: Enhance the university brand
- Develop a unique brand message that highlights the university’s strengths
- Revamp the university's visual identity to align with modern design trends
- Produce high-quality content that reflects the university’s achievements
- Promote distinguished faculty and student achievements across media platforms
- Engage with university alumni to share their success stories
- Use university merchandise to increase brand visibility among prospective students
- Participate in educational fairs and similar events to showcase the university
- Conduct market research to understand prospective students' brand perception
- Encourage student-generated content to promote authenticity
- Formulate public relations campaigns to enhance the university’s reputation
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
