The strategy to increase sales of traditional Tunisian Harissa targets busy working mothers through engaging Facebook activities. By leveraging social media storytelling, the strategy focuses on creating compelling narratives around the origin and tradition of the product. For instance, sharing customer testimonials and hosting live sessions that demonstrate quick meal preparation using Harissa entice users and foster a sense of community.
Building an educational content series further enhances this strategy. Informative posts and interactive content, such as infographics about Harissa's nutritional benefits and user Q&A sessions, help educate potential customers, encouraging them to incorporate Harissa into their meals.
Lastly, engaging in community collaborations widens the outreach by partnering with local businesses and influencers. For example, participating in virtual food festivals and collaborating with local chefs for online cooking classes help showcase Harissa to a broader audience. This multifaceted approach not only boosts sales but also builds a robust online community.
The strategies
⛳️ Strategy 1: Leverage social media storytelling
- Create engaging posts showcasing the origin and tradition of Tunisian Harissa
- Share customer testimonials through short video clips
- Host live sessions to demonstrate preparing quick meals using Harissa
- Post recipes featuring Harissa as the main ingredient tailored for busy mothers
- Utilise Facebook's native tools to create polls about customer preferences
- Encourage user-generated content by running a photo contest with Harissa as the theme
- Engage with followers daily by responding to comments and messages promptly
- Collaborate with food bloggers to create content around using Harissa in everyday meals
- Utilise Facebook Stories to share behind-the-scenes content
- Highlight a 'Customer of the Week' to build community and encourage word-of-mouth marketing
⛳️ Strategy 2: Build an educational content series
- Develop a weekly Facebook series on the health benefits of Harissa
- Create infographics about the nutritional value of Tunisian Harissa
- Share tips on incorporating Harissa into easy and quick recipes
- Host Q&A sessions addressing common questions about the product
- Start a blog linked to the Facebook page focusing on Harissa facts and tips
- Post visual guides on how to store and use Harissa efficiently
- Interview local chefs and experts about incorporating Harissa into modern cuisine
- Create an FAQ section on your Facebook page and update it regularly
- Share user feedback and reviews highlighting key features of Harissa
- Send out a monthly newsletter to subscribers with exclusive Harissa tips and usage ideas
⛳️ Strategy 3: Engage with community collaborations
- Partner with local businesses or markets and share each other's Facebook content
- Organise online events with other food vendors to reach a broader audience
- Participate in virtual food festivals using Facebook event features
- Collaborate with local influencers who resonate with working mothers
- Host virtual cooking classes with local chefs using Harissa in recipes
- Identify and engage with Facebook groups related to food and working parents
- Network with local community organisers to feature your Harissa at events
- Create a ‘meet the maker’ post series featuring stories about the production of your Harissa
- Partner with online family magazines to feature articles about Harissa in meal planning
- Offer exclusive discounts to Facebook group members who help share or promote your page
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
