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Conversion

Prove marketing's impact on revenue

Give leadership a number they trust for what marketing contributes.

Objective

Give leadership a trusted view of what marketing contributes

  1. Increase the share of closed-won revenue with a known marketing source from 40% to 80%
  2. Get Sales and Marketing to agree on one pipeline report, reviewed weekly, up from 0
  3. Cut time to produce the monthly marketing report from 2 days to 2 hours
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OKR example

Successfully implement SCRUM in all marketing teams

Objective

Successfully implement SCRUM in all marketing teams

  1. Train 100% of marketing team leaders in SCRUM methodology by end of quarter
  2. Onboard 75% of all teams to SCRUM processes and workflows within the time frame
  3. Achieve an average of 85% team satisfaction with SCRUM implementation by the quarter's end

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