Sales OKR example

Raise average deal size

Sell more value per deal without slowing deals down.

Suggested timeframe: Set with your team1 objective · 3 key results

YOUR STARTING POINTSales OKRs

OBJECTIVE

Sell more value per deal without slowing deals down

KR 1
Increase average contract value from $18k to $24k
KR 2
Include a premium add-on in 40% of closed deals, up from 15%
KR 3
Reduce average discount from 22% to 12%

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

You win plenty of deals but leave money on the table.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Raise average deal size
objectives:
  - title: Sell more value per deal without slowing deals down
    outcomes:
      - title: Increase average contract value from $18k to $24k
        initiatives: []
      - title: Include a premium add-on in 40% of closed deals, up from 15%
        initiatives: []
      - title: Reduce average discount from 22% to 12%
        initiatives: []

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